一  描述不符其实和二手货，瑕疵品的申诉逻辑几乎一样，本身也属于大同小异
 
二  先来了解二收货的申诉思路与有效规避
 
当卖家收到二手货投诉导致链接下架或链接没下架，但有申诉入口，此时根据自身情况，决定是否申诉，如果申诉，需要准备什么
1，首先需要准备365 天内针对这个ASIN 开具的发票或收据复印件（最好是下架前，补开的也行）这里给广大卖家提个醒，无论卖什么，在亚马逊这个平台上，一但出现账号问题，链接问题等绝大部分违规情况，基本都是需要到发票，因此卖家要增强防范意识，每三个月开一次产品发票，以便申诉时需要可以随时提供
2，需要供应商的联系信息，包括名称、电话号码、地址、网址等。
3，产品的图片以及产品包装图片
4，Bill of lading 海运提单以及相关抗摔测试的证书等（画龙点睛，没有无需强求）
这几点准备好，接下来就是要看POA的质量了
这里可以给你附上一篇申诉模板，切记！！切记！！切记！！不要照抄，只是模板！！一定要根据自身情况去改动！！
Dear Madam and Sir,

Thank you for giving us a chance to make plans about detail solutions.

We reviewed the reason for buyer return and checked the buyer E-mails in the last 6 months. At the same time, we picked up several A to check all components of the product. Finally we determined the cause of the problem: packaging!

We all know that people who use A do usually need B as well, so we thought of selling this suit for those need A and B. But they were wholesaled separately on the Market, so we opened the bags and put B in. We also added some simple instructions for buyer more convenient to use. This caused the package to reopen, left traces. But that was opened by ourselves, and we haven’t seal it properly. Rather than Used Item Sold as New.(Please refer to attached picture)

Due to the problem, we know the package led to our customer misunderstanding, we will clarify on the description that they were not Used Item, but the package was opened once to add some accessories.

The A set are purchased from a trusted supplier, and we pack all of our product on their factory by ourselves. At the same time, we check the quality of each product. The pictures of product on Amazon 0are the same as our product, there's no ambiguity.

Then we will check our store other product, if there the same problem here. We also will hold an emergency meeting to inform all staff about this problem and organize them to study policy, in case something like this comes up again.

We will take the following plans to correct our mistakes and comply with the requirements of Amazon:
1.When deliver a batch of goods next time, we will use new packing bags to replace original one, and we promise this problem wont comes up again.

2.We reviewed the policies and rules about Poly bags on Amazon. After learning, we know that all products must be well-packed. By the way, for specific size of poly bags, must add a choke warning label. We will pay more attention to these problem in the future.

3.We will check all the listings in our account, whether there is any products which does not meet Amazon’s requirements, and we will correct them immediately. Any complaints or product issues we will reply and solve them in proper way within 24h in favor of the customer's rights.

4.We have setup rules in our company that all of our products must be well-packed, review Amazon's new policy regularly, would not violate any Amazon policies and American Laws before adding to our inventory and list on Amazon. We will check whether there are any violations in the store regularly, and consult seller support for the uncertain problems. Guarantee the best experience for our customers.

In the last 9 months since our store opened, we have developed good products for great buyer experience, and try to offer best service for Amazon customers. We will also try our best to sell on Amazon in the future.

Thank you very much for pointing out our problems, and give us a chance to correct our problem. We are apologize for our carelessness. We really cherish being able to sell products on amazon, and will keep improving our service so as to making buyers satisfied on this excellent e-commerce platform. Considering that we have taken these practical actions to correct our problems and improve the situation, we would be very appreciated if you can give us a chance to active our listing ( ASIN: ...). We are still full of hope for Amazon.

Look forward for your kindly reply.
 
至于如何规避二手货投诉，其实也很简单。
搜索所有这款产品的历史订单，买家review、feedback，买家退货记录和留言，买家邮件信息，买家之声，总结出可能出现投诉的所有原因。加以改正，避免再犯类似错误，同时，如果有能力的话，可以像物流方施压，搬卸包裹期间，注意轻拿轻放（这句话可以当我FP）
 
二手货申诉，亚马逊一般回复较快，注重poa质量和材料的整齐度，是申诉成功的关键之一，如果自己没有太大的把握，最好找专业的代申诉去写
 
三   描述不符其实大致和二手货差不多了，多余的就不过多赘述
附带一份描述不符的申诉模板
重要的事说三遍！！！切记！！切记！！切记！！不要照抄，要结合自身情况改动！！
Dear Amazon.com Seller Performance Team,
老招式了，首先承认自己的错误，条列式清晰明了。
We recognize and understand the mistakes we made to bring us to this point.
These are our mistakes
1. Listing products that do not match the detail page 100%.
2. Failure to include appropriate quantities for product we listed against, as described on the detail page.
3. Failure fulfill products that match the detail page’s specification including but not limited to height, length, width, weight, color, material, brand, unique product identifier, functionality and authenticity of the product.
4. Improperly identify products we created listings for. Example: We didn’t provide full explanation that our products are the material we actually stated them; sometimes lacking any claim to material integrity at all.
5. Failure to comply with Amazon.com image and description compliance. Example: Our main images do not have white backgrounds with only the product in the image. Our descriptions were not full enough to provide the customer with full information to make a confident purchase on Amazon.com. This results in unsatisfied customer upon receipt of the item.
接着针对每一项承认的错误提出解决办法。
Steps we have taken and will continue to take:
1. We have removed all listings that are not within Amazon.com policy. We will not relist until a full analysis of all ASINs. Only when the product matches the ASIN 100% will we then list the product for sale. There will be a two person review of appropriate item being packaged for delivery in an Excel type checklists that the fulfillment team can log, record, and track. If the product does not match the product detail page 100% we will delete product from our account.
2. We have gone through all our warehouse inventory and have taken out all items that show any signs of damage or defectiveness. This has ensured all products are ‘new’ as described on the detail page.
3. We have re-written the description and bullet points to improve accuracy of the item’s presentation to Amazon.com standards.
4. We have re-written all weights, dimensions and quantity per order.
5. We have re-photographed all items that are not displaying the product accurate enough.
Please let us know what should be done to reinstate our account, we are looking forward to hearing from you.
Sincerely,
XXXXXXXXXXXX
 
希望能帮到您，觉得有用可以顺手点个感谢