最近有些卖家收到了商品状况买家投诉，简而言之就是有买家投诉产品不满意，那申诉到底难不难呢，看完这篇帖子相信你能有一个清楚的判断 
在运营亚马逊过程中，被买家投诉商品与页面描述不符的行为主要有以下几种方式：
产品与实际发售商品颜色、尺寸不符； 错发商品；
商品缺少基本附件或零件；
买家自身对产品有错误预期
有些卖家自己提交了材料却反复被拒，也有些卖家趁着有编辑权赶紧修改链接，结果最后导致链接丢失编辑权，申诉难度也是直接提升了一个level。那到底需要提供什么材料呢，一般就是准备好齐全的证据支持再加上详细的申诉信
第一个就是采购发票（提高成功率的关键）
要求购买方信息完整，商品信息加上asin发票模板如下

第二个品牌授权书，有的话最好，没有的话也能处理 最后就是提交申诉信（也是重中之重）
一般我们提交申诉信就是要说明清楚我们的情况，并提出具体的整改措施，具体情况具体分析，这样才更容易去申诉成功，千万别要随意去套用模板，直接照抄照搬去提交申诉机会只会越来越小，想参考申诉逻辑的也可以参考这个模板
 
Dear Amazon, Thank you for your continued interest in my account. I have learned that my products(ASIN: XXXXXXXXXX) have been complained by buyers. I'm sorry for the problem. According to your request, I have made a detailed action plan, please check it. According to your reminder, I think the main reasons why buyers complain about my goods are as follows: 1. There is something wrong with the packaging of my product. The buyer complained that my goods could not be used properly when they arrived. This is most likely due to the poor packaging quality, which resulted in the damage of the products during transportation. 2. My PDP description is not detailed enough, and there is no specific description on product use and maintenance. The buyer complained that my goods could not be used properly after a period of time, which may be because my products may have real quality problems, on the other hand, it may be because the buyer did not maintain the goods when using them. This is something we should mention in the PDP. 3. I didn't check the quality of the supplier's products when I selected the supplier. Some buyers complained that my products did not achieve the expected function or were not compatible with the intended use. This is most likely because of the quality problems of the products provided by my suppliers, which is our negligence in selecting the suppliers. Measures I have taken to address the issues that lead to such complaints: 1. On XX XX, XXXX, we conducted an inspection of the items in stock. I arrange my staff to work in pairs to test the quality of the products. The two of them tested the product successively. After the test, they filled in the test form according to the ABCD level. The process lasted from 10 a.m. to 3 p.m., and 23 products were detected that did not meet the performance standards. We have screened out the products with no performance problems and destroyed the products with quality problems. 2. We replaced the new packaging for our products on XX XX, XXXX. Compared with the previous ordinary packaging, the new packaging has been significantly improved from material to appearance. This can not only prevent the possible defects in the process of transportation, but also increase the customer's experience and comfort. 3. On XX XX, XXXX, we modified our PDP. We have updated the description of material, performance and packaging. Our products need regular cleaning and maintenance, the specific maintenance method is: regular cleaning, cleaning must be added to the light oil (washing liquid and water can be replaced), the washing liquid squeezed on the knife net, add water and smear evenly, and finally rinse clean with water. We will add these in the product chain. 4. On XX XX, XXXX, we have started to select new suppliers. In order to prevent out of stock, we will continue to use the original supplier's goods, but we will check the goods one by one to make sure that we sell the goods, there are no performance problems. Measures I have taken to prevent future complaints about similar conditions: 1. In the future, we will screen suppliers through the following steps, and the head of the product department of the company will be responsible for this: First, we will collect the information of potential suppliers from all aspects; Then, we will investigate the supplier's business license, production site, equipment, personnel and product performance. After confirming the supplier's supply capacity and product quality, we will contact the supplier to discuss the cooperation. Before confirming the cooperation, we will ask our suppliers to provide the authorization letter of the right holder or other relevant proof. After carefully reviewing the supplier's qualification certificate, sales license certificate and other materials, and confirming the authenticity of the materials, we will finally sign the contract with the supplier. 2. On XX XX, XXXX, I formulated the product quality supervision plan, and I arranged Jiang Hua, the director of the Product Department, to take charge of product quality inspection according to this plan to avoid product performance problems. The specific plan is as follows: A. In the production process: regularly send experts to the supplier's factory to supervise the production process and ensure that the whole process meets the quality standards. B. Supplier's delivery time: The supplier shall submit the shipment inspection report and raw material certificate of the batch of products to our store in the order of production batch number at each delivery time. Then arrange inspection personnel to conduct sampling inspection, according to the quality standards formulated in advance to test the sampling standards. If the number of unqualified products reaches the specified proportion, the batch will be rejected and the supplier will be contacted for processing. Minimize the probability of substandard products flowing into stores. A large number of suppliers of unqualified products will be included in the key list, and the suppliers on the key list will be carefully inspected. If the supplier has more than 3 batches of unqualified products, I will terminate the cooperation with the supplier. C. Product packaging before delivery: Check whether there is any quality problem for each product before packaging. This is the last product quality test before delivery, which requires two employees to test together and supervise each other to ensure that there are no quality problems before product packaging. 3. In order to ensure that the product quality testing process works as expected, I have formulated a management audit plan, which will be implemented by the personnel director. The specific steps are as follows: a. Establish an audit team. The audit team consists of 4 people from each employee and is responsible for each step. b. Train them on Amazon rules, intellectual property, and product quality standards. Amazon rules and intellectual property knowledge training content is consistent with other employees. Product quality standard knowledge is mainly to understand the quality inspection of different products can be used what method, and how to identify the authenticity of the inspection certificate. c. Implement the responsibility distribution system. Assign products to each member of the audit team by product type and keep records. Ensure that if there is a problem with the product, the appropriate reviewer can be found. d. Establish a reward and punishment mechanism. All members of the audit team will be paid more than ordinary staff. Employees who find qualified products and quality problems in advance will be paid bonuses according to the quantity of products (1000 yuan/piece). However, if there is a problem with the product in charge, we will be the first responsible person to give different levels of punishment such as dismissal, salary deduction, retraining and warning according to the severity of the case. e. Design and improve the infringement search system. Find a professional software design team to design the copyright, trademark, brand search system, and constantly collect relevant information to update the database. f. Carry out product confirmation and quality audit. In the audit process, we mainly focus on whether the product quality is up to standard, whether the product test certificate is true or false, and whether the brand product is authorized. Thank you for reminding me of the problem with the product. According to your requirements, I have written my action plan, and I will strictly implement it. I hope you can help me restore the right to sell my link after you see it. Thank you for your help. Looking forward to your reply
Sincerely
LackYor