大部分客户都不回复是正常的，100个人里面有1个回复就不错了，邀评要建立在单量较大的基础上，才能立刻看到评论增量。
 
当然也不能就此放弃站内邀评这个免费且合规的获评手段。记住，邀评注意以下几点：
1) 退货的、换货、买家之声留评的订单，Feedback里给出差评的，订单自然评论星级低于3.5分的产品，都不要邀评。
2) 最佳邀评时间是在收货7-15天以后，提醒买家对购买的产品给出一个评价，此时来好评的概率会比较大。
3) 邀评文案里面一定不能出现Review/Comment/Positive/Rewrite这种明显带有邀评性质的单词，但是也要带有引导邀评的倾向，否则会被客户视为纯粹毫无所求的关怀邮件。一般回复你的客户都是对产品有点不满意的，你可以主动提出解决问题的方案(退款Refund/重新寄一个Replacement)，解决问题后，再委婉的请客户给个评论。
 
首封邀评文案可以是这样的：
 
模板1：
Hello, 
It’s {{Your Name}} from {{Your Brand}} again ! According to our records, {{Product Name}} was 
delivered a few days ago. I have a question for you : What do you think about our product ?

As you know, Amazon and the community rely on people like yourself for feedback on 
products so that others can also be informed about what they are buying. A little of your time 
and a few brief words goes a long way. 

Also, if there was anything wrong with your order, don't forget to let us know. 
 
模板2：
Dear customer,
Thank you for purchasing our product ! We hope you are happy about our product.
If you have any questions or suggestions, please feel free to contact us through Amazon. We hope to provide you with the best service possible.

If you are willing to share your shopping experience, please feel free to leave your genuine opinion / recommendations. This will help other customers better understand our products.

Thank you again for your support!
Wishing you a pleasant shopping experience!
 
当客户回复说产品确实有点问题时，你可以主动提出退款/重寄，使用类似这样的文案：Sorry about that. Would you like a replacement or a refund ?  I'm always here very happy to help you. 
 
等客户收到退款/重寄产品后，再引导他给你评论，使用类似这样的文案：
Could you kindly tell me your thoughts regarding our product ? 
May I ask for your opinion on our product that is on Amazon ?
Could you please offer your perspective about our product sold via Amazon ?
Would you mind sharing your evaluation of our product present on Amazon ?

大部分客户都不回复是正常的，100个人里面有1个回复就不错了，邀评要建立在单量较大的基础上，才能立刻看到评论增量。
 
当然也不能就此放弃站内邀评这个免费且合规的获评手段。记住，邀评注意以下几点：
1) 退货的、换货、买家之声留评的订单，Feedback里给出差评的，订单自然评论星级低于3.5分的产品，都不要邀评。
2) 最佳邀评时间是在收货7-15天以后，提醒买家对购买的产品给出一个评价，此时来好评的概率会比较大。
3) 邀评文案里面一定不能出现Review/Comment/Positive/Rewrite这种明显带有邀评性质的单词，但是也要带有引导邀评的倾向，否则会被客户视为纯粹毫无所求的关怀邮件。一般回复你的客户都是对产品有点不满意的，你可以主动提出解决问题的方案(退款Refund/重新寄一个Replacement)，解决问题后，再委婉的请客户给个评论。
 
首封邀评文案可以是这样的：
 
模板1：
Hello, 
It’s {{Your Name}} from {{Your Brand}} again ! According to our records, {{Product Name}} was 
delivered a few days ago. I have a question for you : What do you think about our product ?

As you know, Amazon and the community rely on people like yourself for feedback on 
products so that others can also be informed about what they are buying. A little of your time 
and a few brief words goes a long way. 

Also, if there was anything wrong with your order, don't forget to let us know. 
 
模板2：
Dear customer,
Thank you for purchasing our product ! We hope you are happy about our product.
If you have any questions or suggestions, please feel free to contact us through Amazon. We hope to provide you with the best service possible.

If you are willing to share your shopping experience, please feel free to leave your genuine opinion / recommendations. This will help other customers better understand our products.

Thank you again for your support!
Wishing you a pleasant shopping experience!
 
当客户回复说产品确实有点问题时，你可以主动提出退款/重寄，使用类似这样的文案：Sorry about that. Would you like a replacement or a refund ?  I'm always here very happy to help you. 
 
等客户收到退款/重寄产品后，再引导他给你评论，使用类似这样的文案：
Could you kindly tell me your thoughts regarding our product ? 
May I ask for your opinion on our product that is on Amazon ?
Could you please offer your perspective about our product sold via Amazon ?
Would you mind sharing your evaluation of our product present on Amazon ?