社区 发现 Amazon 店铺因为CPC报告造假被永久关闭,还有救...
店铺因为CPC报告造假被永久关闭,还有救吗?我这个店铺有授权品牌给另外一个店铺,那么这另外一个店铺会受影响吗?
当时提交的POA,主要是围绕运营人员错误地把检测报告的培训样本提交了上去来展开的描述,相当于是错误提交,以及后续的改善计划,并附上真实的检测报告。但是很遗憾,没有通过绩效团队的审核。
在这些前提下,这个店铺还能救回来吗?期待有同样遭遇的老铁给点建议。另外,我这个店铺有授权品牌给另外一个店铺,那么这另外一个店铺会受影响吗?
14 个回复
张三的歌 - 前公狼运营总监
赞同来自: Alvin90
申诉信的结构
道歉和承认过失
开头要对亚马逊表示感谢,并承认自己的错误,表明诚意。
逐条分析问题
清楚地列出导致账户销售权限被移除的具体原因,例如违反政策、客户反馈等。
提出改进措施
针对每个问题,提出具体的整改方案,展示你对问题的重视和解决的决心。
强调改进决心
强调你对改善账户表现的决心,让亚马逊感受到你的诚意。
表达希望得到回复的迫切性
结束时强调希望能收到回复,表示你对恢复销售权限的期待。
实操步骤
确认账户被移除的原因
仔细阅读亚马逊发送的通知邮件,找出导致销售权限被移除的具体原因。
评估过往销售操作
检查客户指标和产品列表,识别出影响用户体验的订单和不合规的产品。
制定补救行动计划
针对发现的问题,制定详细的行动计划,以便有效解决相关问题。
发送申诉内容
将你的行动计划和申诉信发送给亚马逊,期待其恢复销售权限。
申诉邮件模板
开头:
感谢亚马逊团队,并简要介绍店铺情况和成绩。
正文:
表达对错误的认识和歉意。
列出问题和整改措施,明确未来的改进方向。
结尾:
再次恳请亚马逊给予机会,强调愿意遵守规则和改进服务。
额外建议
保持简洁明了
申诉信不宜过长,避免信息过载,确保要点突出。
使用真实数据
如果可能,附上销售数据和客户反馈,增加说服力。
诚恳沟通
避免模板化,确保语言表达真实、诚恳,传达出你对改善的决心。
Subject: Appeal for Account Reinstatement - Urgent
Dear Amazon Performance Team,
I hope this message finds you well. I am writing to formally appeal the permanent suspension of our Amazon store due to issues related to the certification of our product, XX.
1. Background and Acknowledgment of Errors
In June, our team received a communication requesting clarification and submission of a legitimate testing report concerning the product certification. Unfortunately, due to an oversight within our operations team, we failed to address this request in a timely manner. In August, we were contacted via phone by Amazon regarding concerns about potential counterfeit certification. We took this matter very seriously and immediately prepared our response.
2. Submission Details
In response to the concerns raised, we submitted a Plan of Action (POA) that detailed the circumstances surrounding our mistake. Specifically, our submission mistakenly included a training sample report instead of the genuine testing report. This error was purely unintentional and resulted from insufficient training of our staff regarding the document submission process.
We subsequently attached the actual testing report, which we verified to be authentic. However, despite our efforts, we received a notification on September 23 indicating our store has been permanently closed.
3. Corrective Actions and Improvement Plan
We understand the seriousness of this situation and have already taken several immediate corrective actions to prevent similar occurrences in the future:
Enhanced Training: We are implementing a comprehensive training program for our team to ensure all employees are well-versed in product certification processes, specifically focusing on the importance of submitting accurate and legitimate documentation.
Verification Procedures: We are instituting a verification process for all submitted documents. This will include a checklist and secondary review to ensure all paperwork is accurate and corresponds to the actual products.
Regular Audits: We will conduct bi-monthly audits of our product submissions and compliance with Amazon’s policies, ensuring that all documentation remains accurate and up to date.
4. Request for Reinstatement
Given the measures we have taken to rectify the situation and enhance our operations, we respectfully request that you reconsider the decision to suspend our account. We are fully committed to adhering to Amazon’s policies and providing customers with the highest quality products and service.
5. Impact on Authorized Brands
Additionally, we would like to seek clarification regarding our authorized brand connections with another store. We are concerned about whether this suspension may have any adverse effects on that store, and we would appreciate any guidance you can provide on this matter.
Thank you for your time and consideration. We sincerely hope for the opportunity to continue our partnership with Amazon and serve our customers effectively. We are ready to cooperate fully and provide any further information you may require.
Warm regards,
[Your Name]
[Your Position]
[Your Store Name]
[Your Contact Information]