所在分类:  Amazon 所属圈子: Amazon Amazon Review

没有VP的评价如何处理?如果在平台内举报这种评价,或者是找服务商删除评价,这样是否存在风险?

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背景:

产品是属于高客单价产品,发FBA了,随着销售进行,会存在FBA退货,退货有一部分是不可售的库存。
因为货值比较高所以直接弃置的话损失比较大,所以找了一个渠道处理不可售的库存(低价回收不可售库存,能够减少一定的损失),所以定期对不可售的库存移除到渠道的地址。
渠道处理我们的退货库存 是通过 线下/第三方平台(非亚马逊,例如ebay等) 进行处理销售给终端顾客。
 
会存在一部分客户 没有从亚马逊购买,从渠道那里进行购买的,但是会在亚马逊上面留下评价(大多数是差评),没有Verified Purchase(VP评论)的标志

问题:
1.针对这种没有没有Verified Purchase(VP评论)的标志的差评 我应该如何处理?如何应对这种情况?
2.如果在平台内举报这种评价,或者是找服务商删除评价,这样是否存在风险?
已邀请:
1.针对非VP的直评,可以以对方没有实际购买使用为申诉角度,解释其购买的不是你在亚马逊销售的正品,其评价内容不是你在亚马逊销售产品的真实体现,属于虚假评论。
申诉渠道可以在帮助-支持-商品信息-评论这里开case,或者发送到评论团队:review-seller-appeals@amazon.com 
2.找服务商的风险要看服务商是什么手段,如果是给买家写信沟通删除的话,那会对店铺会有封号风险,如果是安排干净的买家号去点report,相对风险会低一些。
 
相关申诉差评框架模板参考:
Dear review-appeals group,
This is my shop:
This is my brand:
This is my seller email:
I am writing this letter because I have recently received malicious comments and would like the Comment Complaint Team to help me investigate and remove these false comments of untair commercial competition, thank you very much! Below are the evidence and screenshots I provided.
ASIN of the product:
Title of the review:
The name of the reviewer:
A number of reviews and negative reviews post by this buyer account:
15 review, 13 negative review
The date of the review as it appears on our website: September 14, 2022
The direct link to the review:
Reason:
1. xxx review has no real purchase, None of them has a Verified Purchase.
2. xxx reviews are often updated several times a day. He usually gives different products and different negative reviews within a day, which is not in line with normal reviews.
3. All of the reviews are negative reviews and post by that buyer account. Only the last few days have been updated with positive reviews, and the updates have been very intensive.
4. I sold this product on September 30 and xxx reviewed it on September 24, just one week after maliciously smearing my product without going through with the purchase.
As you can see, I am a new seller and I have only 3 products in my store. As a new seller, I have always followed Amazon's rules and no irregularities.
1.针对非VP的直评,可以以对方没有实际购买使用为申诉角度,解释其购买的不是你在亚马逊销售的正品,其评价内容不是你在亚马逊销售产品的真实体现,属于虚假评论。
申诉渠道可以在帮助-支持-商品信息-评论这里开case,或者发送到评论团队:review-seller-appeals@amazon.com 
2.找服务商的风险要看服务商是什么手段,如果是给买家写信沟通删除的话,那会对店铺会有封号风险,如果是安排干净的买家号去点report,相对风险会低一些。
 
相关申诉差评框架模板参考:
Dear review-appeals group,
This is my shop:
This is my brand:
This is my seller email:
I am writing this letter because I have recently received malicious comments and would like the Comment Complaint Team to help me investigate and remove these false comments of untair commercial competition, thank you very much! Below are the evidence and screenshots I provided.
ASIN of the product:
Title of the review:
The name of the reviewer:
A number of reviews and negative reviews post by this buyer account:
15 review, 13 negative review
The date of the review as it appears on our website: September 14, 2022
The direct link to the review:
Reason:
1. xxx review has no real purchase, None of them has a Verified Purchase.
2. xxx reviews are often updated several times a day. He usually gives different products and different negative reviews within a day, which is not in line with normal reviews.
3. All of the reviews are negative reviews and post by that buyer account. Only the last few days have been updated with positive reviews, and the updates have been very intensive.
4. I sold this product on September 30 and xxx reviewed it on September 24, just one week after maliciously smearing my product without going through with the purchase.
As you can see, I am a new seller and I have only 3 products in my store. As a new seller, I have always followed Amazon's rules and no irregularities.

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