所在分类:  Amazon 所属圈子: Amazon Amazon各类申诉

操纵评价警告,导致链接被下架,全额出单18单(含刷单5单),客户cancel16单(含刷单被cancel)。目前还剩下好多库存,这个账号又是新账号,如何申诉?

发帖1次 被置顶1次 被推荐0次 质量分0星 回帖互动11次 历史交流热度0% 历史交流深度0%
1月底上架了2个新品,产品A货值高些,心急推广就想着做刷单不索要评价那种,然后用了评价多总共刷了7单,其中2单被cancel,实际刷单5单。

自己站内促销42单,全额出单18单(含刷单5单),客户cancel16单(含刷单被cancel)。目前一个评价也没有,只是按了站内的request a review,针对这个产品具体按了多少个订单不记得了?,但最多一天10个订单(含其他产品),而且不是连着几天来的。目前还剩下好多库存,这个账号又是新账号,之前还因为设置错促销0元购了而收到亚马逊的警告(没申诉成功),所以除了担心库存还担心再次失败对账号有影响。

请各位朋友帮忙分析下!

1. 这个有没有可能是因为在评价多上刷了单,而刷单账号出现问题而牵连的?(毕竟现在一个review或者评分都没有,刷那5单也是十多天前的刷的),而产品B一起上架的,站内促销203单,全额出单19单,客户cancel11单,没做评价多也一样操作request a review,没有被block。

2.有没有可能因为产品本身单少,而request a review比例大了,导致被下架?

3.这种情况下,申诉的时候 需要把自己刷单(评价多)的事情上报吗?

4.能否提供些申诉模板和申诉侧重的建议?

下面是警告信原文:

Hello, 

We believe you may have offered some compensation for customers to write reviews on your products. As a result we have removed certain listings, which you can find on your Account Health page in Seller Central.

Why did I receive this message?
Offering any sort of compensation for customers to write reviews is against our Customer Reviews policy. This violation has a negative impact on your account health; and, if left unaddressed, it may lead to account deactivation. Sellers are not allowed to manipulate customer reviews or ratings. Amazon policy prohibits activities such as:
-- Offering a third-party a financial reward, discount, free products, or other compensation in exchange for a review on their product or their competitor's product. This includes using services that sell customer reviews, websites, or social media groups.
-- Offering to provide a refund or reimbursement after the buyer writes a review, which includes reimbursement via a non-Amazon payment method. This could be done via buyer-seller messaging on Amazon or directly contacting customers or using third-party services, websites, or social media groups.
-- Using a third-party service that offers free or discounted products tied to a review. For example, a review club that requires customers to register their Amazon public profile so that sellers can monitor their reviews.

Amazon strives to maintain customer trust and provide the best possible shopping experience. We investigate and take actions when we detect any attempts to manipulate customer reviews. You can learn more about our "Customer product reviews policy" in Seller Central:
https://sellercentral.amazon.c ... 5TURN

How do I address this issue?
Submit a plan of action that explains how you violated our policy and the actions you will take to remedy the situation. To be accepted, the plan of action must include all of the following information:
-- A detailed description of all methods you used to post or obtain customer reviews that are prohibited by the Amazon Customer Reviews policy.
-- Contact information such as name, email address, and website, of any third parties you engaged to obtain prohibited reviews or manipulate reviews.
-- Identifying information for any customer accounts you or a third party used to post prohibited reviews.
-- A list of any prohibited reviews you obtained. Please provide inactive and  active review IDs or review links of those reviews. Review ID example: RVBTR9XXXXMM. Review link example: 
https://www.amazon.com/gp/cust ... XXMM.
-- Documentation such as emails or receipts from any such third party confirming that you used their service.
-- A detailed plan that explains how you will prevent customer reviews manipulation in the future.

Once you have gathered the information requested above, visit your Account Health page and follow the guidance in the "Next Steps" column next to the policy warning to submit your plan of action:
https://sellercentral.amazon.c ... nings

What happens if I do not submit a valid plan of action?
If you do not submit a valid POA, your listing will continue to be deactivated and this infraction will continue to impact your Account Health Rating for 180 days following the date on which it was posted to your account.

Have you received the policy warning in error?
If you believe there has been an error, please submit an explanation by following the guidance in the "Next Steps" column next to the policy warning on your Account Health page. Your explanation should include evidence that demonstrates your account did not violate our Customer Reviews policy.
 
已邀请:
楼主,感谢邀请回答,看了一下你描述的情况,下面和你一起分析一下
 
1. 这个有没有可能是因为在评价多上刷了单,而刷单账号出现问题而牵连的?(毕竟现在一个review或者评分都没有,刷那5单也是十多天前的刷的),而产品B一起上架的,站内促销203单,全额出单19单,客户cancel11单,没做评价多也一样操作request a review,没有被block。
 
是A刷单的原因,request a review是官方指定的索评方式,不管你点多少个,都不会有任何影响的,这个警告是因为在评论多刷单的行为导致的,关于B站内促销的问题,你说的这些完全合规,何况即使不合规,收到的警告邮件也会是操纵排名的警告,不会是这种刷单的警告,所以完全可以判断是评论多上的卖家号被系统检测出来的,这个与上revie或者和rating无关,买家号不行的话,都是会被检测出来的
 
2.有没有可能因为产品本身单少,而request a review比例大了,导致被下架?
不是
 
3.这种情况下,申诉的时候 需要把自己刷单(评价多)的事情上报吗?
看一下点进去账户状况是打勾的还是有三个框提交POA的,如果是三个框,那就是要的,交代清楚就行,充值交易记录,在评论多发布的刷单信息截图,各种聊天记录
 
4.能否提供些申诉模板和申诉侧重的建议?
-- A detailed description of all methods you used to post or obtain customer reviews that are prohibited by the Amazon Customer Reviews policy.
招认出所有测评的方法和来源,找了评论多提供了免费样品和额外佣金去换取好评。并且附上文字版的邮件沟通内容,后面提交申诉的时候是可以添加附件的,把沟通的截图也附上去。总之就是告诉亚马逊确实有操纵review,具体是怎么操纵的不要隐瞒,全都招认。如果有这种情况,买家因为产品质量问题来找,然后引导顾客去留好评了,而且还提供给顾客其他的免费产品换取好评,这种情况也是需要交代,最后再加一点我们因为是新入驻亚马逊不懂规则,现在知道这种做法的违规的,以后不会再引导顾客留评了。

-- Contact information such as name, email address, and website, of any third parties you engaged to obtain prohibited reviews or manipulate reviews.
以下是我们在收到您的电子邮件后紧急收集的第三方的详细信息。我们承认自己的错误,并乐于提供一切合作。我们使用评论多进行沟通。我们将聊天截图和付款截图放在附件中。请在方便的时候查看。
第三方信息:
WeChat Number:
WeChat name:
Phone Number:
Email address:
Company Name:
Address:

-- Identifying information for any customer accounts you or a third party used to post prohibited reviews.
提交测评买家的名字,收件地址,邮箱等个人信息

-- A list of any prohibited reviews you obtained. Please provide inactive and  active review IDs or review links of those reviews. Review ID example: RVBTR9XXXXMM. Review link example: 
https://www.amazon.com/gp/cust ... XXMM.
这个说明共刷了7单,其中2单被cancel,实际刷单5单,只上了rating,所以没有review link

-- Documentation such as emails or receipts from any such third party confirming that you used their service.
这个就是准备充值交易记录,可以说已经在附件上传了

-- A detailed plan that explains how you will prevent customer reviews manipulation in the future.
措施是最重要的,分段写,表决心一定要坚决且细节。要告诉亚马逊我们已经学习了全部的亚马逊政策,哪些行为是完全禁止的("Customer product reviews policy"里面有,列出来),另外公司也建立了相应的监管,惩罚制度,确保每个员工都熟知并遵守亚马逊政策;公司的重心会放在优化产品上,尊重并重视每一位顾客的真实反馈,不会干扰顾客,只会努力优化产品,提供更好的产品和服务给亚马逊顾客,等等。
 
措施的话可以参考这个模板,有一个思路参考,切忌用模板,模板可以指明一个思路,根据自己真实情况去写,

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