社区 发现 Amazon 操纵评价警告，导致链接被下架，全额出单1...
操纵评价警告，导致链接被下架，全额出单18单（含S单5单），客户cancel16单（含S单被cancel）。目前还剩下好多库存，这个账号又是新账号，如何申诉？
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AI 摘要
本内容适合因亚马逊评论合规警告需申诉的卖家与运营团队。
本文围绕亚马逊卖家因刷单与评价相关政策警告而面临的申诉流程与恢复策略。
1.
风险源分析：
S单与多条评价请求的历史可能成为账号健康警告的源头，即便刷单发生在较早时间，仍需评估对当前上市品的影响。2.
下架风险与因素：
针对新品且单量偏低的情形，若请评比例偏高，可能触发下架阈值或限制。3.
申诉披露要点：
申诉计划应如实列出涉及的刷单、第三方、账户信息和相关证据，并说明整改措施。4.
申诉模板要点：
模板应涵盖问题描述、违规行为清单、第三方信息、证据、纠正与预防措施及时间表。5.
合规与恢复策略：
进一步修正促销与定价设置，避免0元购等违规行为，建立内控流程逐步提升账户健康。
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AI 摘要
1月底上架了2个新品，产品A货值高些，心急推广就想着做S单不索要评价那种，然后用了评价多总共刷了7单，其中2单被cancel，实际S单5单。
自己站内促销42单，全额出单18单（含S单5单），客户cancel16单（含S单被cancel）。目前一个评价也没有，只是按了站内的request a review，针对这个产品具体按了多少个订单不记得了?，但最多一天10个订单（含其他产品），而且不是连着几天来的。目前还剩下好多库存，这个账号又是新账号，之前还因为设置错促销0元购了而收到亚马逊的警告（没申诉成功），所以除了担心库存还担心再次失败对账号有影响。
请各位朋友帮忙分析下！
1. 这个有没有可能是因为在评价多上刷了单，而S单账号出现问题而牵连的？（毕竟现在一个review或者评分都没有，刷那5单也是十多天前的刷的），而产品B一起上架的，站内促销203单，全额出单19单，客户cancel11单，没做评价多也一样操作request a review，没有被block。
2.有没有可能因为产品本身单少，而request a review比例大了，导致被下架？
3.这种情况下，申诉的时候 需要把自己S单（评价多）的事情上报吗？
4.能否提供些申诉模板和申诉侧重的建议？
下面是警告信原文：
Hello,
We believe you may have offered some compensation for customers to write reviews on your products. As a result we have removed certain listings, which you can find on your Account Health page in Seller Central.
Why did I receive this message?
Offering any sort of compensation for customers to write reviews is against our Customer Reviews policy. This violation has a negative impact on your account health; and, if left unaddressed, it may lead to account deactivation. Sellers are not allowed to manipulate customer reviews or ratings. Amazon policy prohibits activities such as:
-- Offering a third-party a financial reward, discount, free products, or other compensation in exchange for a review on their product or their competitor's product. This includes using services that sell customer reviews, websites, or social media groups.
-- Offering to provide a refund or reimbursement after the buyer writes a review, which includes reimbursement via a non-Amazon payment method. This could be done via buyer-seller messaging on Amazon or directly contacting customers or using third-party services, websites, or social media groups.
-- Using a third-party service that offers free or discounted products tied to a review. For example, a review club that requires customers to register their Amazon public profile so that sellers can monitor their reviews.
Amazon strives to maintain customer trust and provide the best possible shopping experience. We investigate and take actions when we detect any attempts to manipulate customer reviews. You can learn more about our "Customer product reviews policy" in Seller Central:
https://sellercentral.amazon.c ... 5TURN
How do I address this issue?
Submit a plan of action that explains how you violated our policy and the actions you will take to remedy the situation. To be accepted, the plan of action must include all of the following information:
-- A detailed description of all methods you used to post or obtain customer reviews that are prohibited by the Amazon Customer Reviews policy.
-- Contact information such as name, email address, and website, of any third parties you engaged to obtain prohibited reviews or manipulate reviews.
-- Identifying information for any customer accounts you or a third party used to post prohibited reviews.
-- A list of any prohibited reviews you obtained. Please provide inactive and active review IDs or review links of those reviews. Review ID example: RVBTR9XXXXMM. Review link example:
https://www.amazon.com/gp/cust ... XXMM.
-- Documentation such as emails or receipts from any such third party confirming that you used their service.
-- A detailed plan that explains how you will prevent customer reviews manipulation in the future.
Once you have gathered the information requested above, visit your Account Health page and follow the guidance in the "Next Steps" column next to the policy warning to submit your plan of action:
https://sellercentral.amazon.c ... nings
What happens if I do not submit a valid plan of action?
If you do not submit a valid POA, your listing will continue to be deactivated and this infraction will continue to impact your Account Health Rating for 180 days following the date on which it was posted to your account.
Have you received the policy warning in error?
If you believe there has been an error, please submit an explanation by following the guidance in the "Next Steps" column next to the policy warning on your Account Health page. Your explanation should include evidence that demonstrates your account did not violate our Customer Reviews policy.
自己站内促销42单，全额出单18单（含S单5单），客户cancel16单（含S单被cancel）。目前一个评价也没有，只是按了站内的request a review，针对这个产品具体按了多少个订单不记得了?，但最多一天10个订单（含其他产品），而且不是连着几天来的。目前还剩下好多库存，这个账号又是新账号，之前还因为设置错促销0元购了而收到亚马逊的警告（没申诉成功），所以除了担心库存还担心再次失败对账号有影响。
请各位朋友帮忙分析下！
1. 这个有没有可能是因为在评价多上刷了单，而S单账号出现问题而牵连的？（毕竟现在一个review或者评分都没有，刷那5单也是十多天前的刷的），而产品B一起上架的，站内促销203单，全额出单19单，客户cancel11单，没做评价多也一样操作request a review，没有被block。
2.有没有可能因为产品本身单少，而request a review比例大了，导致被下架？
3.这种情况下，申诉的时候 需要把自己S单（评价多）的事情上报吗？
4.能否提供些申诉模板和申诉侧重的建议？
下面是警告信原文：
Hello,
We believe you may have offered some compensation for customers to write reviews on your products. As a result we have removed certain listings, which you can find on your Account Health page in Seller Central.
Why did I receive this message?
Offering any sort of compensation for customers to write reviews is against our Customer Reviews policy. This violation has a negative impact on your account health; and, if left unaddressed, it may lead to account deactivation. Sellers are not allowed to manipulate customer reviews or ratings. Amazon policy prohibits activities such as:
-- Offering a third-party a financial reward, discount, free products, or other compensation in exchange for a review on their product or their competitor's product. This includes using services that sell customer reviews, websites, or social media groups.
-- Offering to provide a refund or reimbursement after the buyer writes a review, which includes reimbursement via a non-Amazon payment method. This could be done via buyer-seller messaging on Amazon or directly contacting customers or using third-party services, websites, or social media groups.
-- Using a third-party service that offers free or discounted products tied to a review. For example, a review club that requires customers to register their Amazon public profile so that sellers can monitor their reviews.
Amazon strives to maintain customer trust and provide the best possible shopping experience. We investigate and take actions when we detect any attempts to manipulate customer reviews. You can learn more about our "Customer product reviews policy" in Seller Central:
https://sellercentral.amazon.c ... 5TURN
How do I address this issue?
Submit a plan of action that explains how you violated our policy and the actions you will take to remedy the situation. To be accepted, the plan of action must include all of the following information:
-- A detailed description of all methods you used to post or obtain customer reviews that are prohibited by the Amazon Customer Reviews policy.
-- Contact information such as name, email address, and website, of any third parties you engaged to obtain prohibited reviews or manipulate reviews.
-- Identifying information for any customer accounts you or a third party used to post prohibited reviews.
-- A list of any prohibited reviews you obtained. Please provide inactive and active review IDs or review links of those reviews. Review ID example: RVBTR9XXXXMM. Review link example:
https://www.amazon.com/gp/cust ... XXMM.
-- Documentation such as emails or receipts from any such third party confirming that you used their service.
-- A detailed plan that explains how you will prevent customer reviews manipulation in the future.
Once you have gathered the information requested above, visit your Account Health page and follow the guidance in the "Next Steps" column next to the policy warning to submit your plan of action:
https://sellercentral.amazon.c ... nings
What happens if I do not submit a valid plan of action?
If you do not submit a valid POA, your listing will continue to be deactivated and this infraction will continue to impact your Account Health Rating for 180 days following the date on which it was posted to your account.
Have you received the policy warning in error?
If you believe there has been an error, please submit an explanation by following the guidance in the "Next Steps" column next to the policy warning on your Account Health page. Your explanation should include evidence that demonstrates your account did not violate our Customer Reviews policy.
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