所在分类:  Amazon 所属圈子: Amazon Amazon各类申诉

真的没有测评!!!只做了站外收到了警告,申诉不过怎么办?如果判断是因为站外,延伸思考的,是不是如果站外有一个红人不带联盟链接,直接产品链接推广,这种导致的风

发帖6次 被置顶0次 被推荐0次 质量分1星 回帖互动21次 历史交流热度3.49% 历史交流深度0%
大家之前做秒杀/站外收到测评警告的,这种有吗?后来怎么解决?

1,我们从来没有刷单
2,我们做了站外,code没有显示前台,50-70%off,是站外导致吗?
3,如果判断是因为站外,延伸思考的,是不是如果站外有一个红人不带联盟链接,直接产品链接推广,这种导致的风险

现在问题
1,申诉信了两次,并没有过,提供了所有的站外活动记录
2,后期站外如果code/coupon都显示前台就可以规避了吗?大家怎么规避
 
附带我们的POA原文和我们收到的警告
 
警告如下:
Customer Product Reviews Policy Violation
Hello,

We believe you may have offered some compensation for customers to write reviews on your products. As a result we have removed certain listings, which you can find on your Account Health page in Seller Central.

Why did I receive this message?
Offering any sort of compensation for customers to write reviews is against our Customer Reviews policy. This violation has a negative impact on your account health; and, if left unaddressed, it may lead to account deactivation. Sellers are not allowed to manipulate customer reviews or ratings. Amazon policy prohibits activities such as:
-- Offering a third-party a financial reward, discount, free products, or other compensation in exchange for a review on their product or their competitor's product. This includes using services that sell customer reviews, websites, or social media groups.
-- Offering to provide a refund or reimbursement after the buyer writes a review, which includes reimbursement via a non-Amazon payment method. This could be done via buyer-seller messaging on Amazon or directly contacting customers or using third-party services, websites, or social media groups.
-- Using a third-party service that offers free or discounted products tied to a review. For example, a review club that requires customers to register their Amazon public profile so that sellers can monitor their reviews.

Amazon strives to maintain customer trust and provide the best possible shopping experience. We investigate and take actions when we detect any attempts to manipulate customer reviews. You can learn more about our "Customer product reviews policy" in Seller Central:
https://sellercentral.amazon.c ... 5TURN

How do I address this issue?
Submit a plan of action that explains how you violated our policy and the actions you will take to remedy the situation. To be accepted, the plan of action must include all of the following information:
-- A detailed description of all methods you used to post or obtain customer reviews that are prohibited by the Amazon Customer Reviews policy.
-- Contact information such as name, email address, and website, of any third parties you engaged to obtain prohibited reviews or manipulate reviews.
-- Identifying information for any customer accounts you or a third party used to post prohibited reviews.
-- A list of any prohibited reviews you obtained. Please provide inactive and active review IDs or review links of those reviews. Review ID example: RVBTR9XXXXMM. Review link example:
https://www.amazon.com/gp/cust ... XXMM.
-- Documentation such as emails or receipts from any such third party confirming that you used their service.
-- A detailed plan that explains how you will prevent customer reviews manipulation in the future.

Once you have gathered the information requested above, visit your Account Health page and follow the guidance in the "Next Steps" column next to the policy warning to submit your plan of action:
https://sellercentral.amazon.c ... nings

What happens if I do not submit a valid plan of action?
If you do not submit a valid POA, your listing will continue to be deactivated and this infraction will continue to impact your Account Health Rating for 180 days following the date on which it was posted to your account.

Have you received the policy warning in error?
If you believe there has been an error, please submit an explanation by following the guidance in the "Next Steps" column next to the policy warning on your Account Health page. Your explanation should include evidence that demonstrates your account did not violate our Customer Reviews policy.

我们提交的POA如下:
 
Dear Amazon Seller Performance Team.

We are so sorry to be informed that the Asin BXXX has been removed. We are well aware that any attempt to manipulate ratings, feedback, or customer reviews is prohibited, and we must point out that we have never done so. We suspect that our inadvertent promotion campaign has led to such consequences.

--Reasons might cause the issue

1). We didn't fully understand the Amazon rules of promotions, and we set up codes that are highly discounted that did not show on the page, resulting in a violation of Amazon's trading rules.

2). To speed up the sales of seasonal overstock inventory of ASIN: BXXXX, we sent our daily deals to Amazon influencers to promote this product. However, due to lack of knowledge of Amazon policy, we carried out a clearance promotion with a 50% code discount combined with a 20% off coupon. However, we do not set up social media codes as required by Amazon and we did not show all the codes on the product page, which may lead to unfair competition. And the large number of promotions in late December might lead to a surge in rating, reviews for the ASIN in January.

For the situation, we compiled data such as normal sales/offsite sales/retention rates for the ASIN and listing (Attachment 1,sheet1), as well as specific information on promotions for this period, such as promotion time, promotion channel, discount and the process of code-making (Attachment 2,sheet2).

--Actions we have taken to correct the promotion mistake.

1). Social media codes have been set to be open to all customers and all codes will be shown on the product pages for all listings. What is more, the promotion intensity we show to audiences of all offsite deals will be as same as the product details pages showing to avoid any potential unfair competition.
2). Code-checking every day. A responsible specialist from production department will check all the upcoming deals and promotional events of all listings from coast to coast to ensure that promotion intensity in all offsite channels will be as same as the product details pages showing.

--Evidence shows we have made the action mentioned above

Attachment1,sheet3
(Code-checking file for all the upcoming promotional events)

--Further steps we have taken to prevent such issue from happening in the future

1). Thoroughly check other listings to avoid any similar problems
In order to avoid similar problems happening, we have conducted a thorough investigation to other products from several aspects to ensure they are all have normal sale trends and ratings.
2) Establish regular training meetings
For all company staff about Amazon policies, especially customer product reviews violation policy. On 27th January 2022, we just held an emergent meeting to inform the company staff of the issue and seriously require everyone to avoid such problem. Such training meetings will be held every week in the company. We will clearly remember the following points in our minds:
1)Never pay for or offer an incentive (such as coupons or free products) in exchange for providing or removing feedback or reviews
2)Never ask customers to write only positive reviews or ask them to remove or change a review
3)Never solicit reviews only from customers who had a positive experience
4)Never review our own products or a competitors’ products

Again, we could not be more sorry for such a mistake and the inconvenience caused to the Amazon team. We have learned the lesson and we promise such problems will never happen in the future.

Please kindly review our appeal letter and think about giving us a second chance to continue selling ASIN: BXXXX, which will be highly appreciated by our whole team.

Thank you.

Best regards.
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service - 虚心学习

赞同来自: 拾壹2022

1.大家之前做秒杀/站外收到测评警告的,这种有吗?后来怎么解决?
这种一般是触发操纵排名的警告,即人为增加web流量,因为操纵排名的警告邮件和测评的警告邮件类似,楼主可以发一下邮件内容,我可以帮你判断一下,如果确定是收到的测评警告邮件,那可能是你的站外资源里面买家有过类似的刷单违规操作,然后又给你做了站外,关联起来了
 
一旦达到百分之五十的折扣,亚马逊就很容易认为你在进行操控排名的操作
 
站外如果不是用联盟链接,那就会有问题,这种属于违规的站外了
 
现在问题
 
1,申诉信了两次,并没有过,提供了所有的站外活动记录
目前首要还是先判断是操纵排名还是刷单,看楼主的POA个人觉得还不够完善,可以参考附件这个模板修改一下

2,后期站外如果code/coupon都显示前台就可以规避了吗?大家怎么规避
前期可以大折扣的社交媒体,一个星期后可以改用适中的站内coupon,本身产品质量过关的话,同时配合邀评,配合广告优化,产品和listing比较优秀的话,产品会比较快速的上来(目前不能刷单的情况下,推广方式无非就是站位折扣,站内折扣+广告推广--广告推广自动手动优势大的话也可asin定投

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