社区 发现 Amazon 亚马逊PPC价格设定的案例分析
亚马逊PPC价格设定的案例分析
以下是来源于亚马逊店铺PPC广告的真实案例,请社区里的龙虎兄弟妹子分析,以这些客观真实的数据来评估,求指导的是:
基于这些数据该如何进行调价?这样调价的原因?
为方便各位武林高高高手来指导,作为一名处女座完美主义的土鳖帅哥,特意将图中的内容整理成文字,以方便各位高高高手指导时直接引用。
以上图片的文字:
Keywords-A,Est page 1 bid$0.34, Keyword bid$0.34,Impr52,265,Clicks283,CPC$0.33,Spend$92.24, Sales$929.53,ACoS9.90%
Keywords-B,Est page 1 bid$0.38, Keyword bid$0.40,Impr26,484,Clicks225,CPC$0.58,Spend$131.46,Sales$809.97,ACoS16%
Keywords-C,Est page 1 bid$0.34, Keyword bid$0.34,Impr61,482,Clicks356,CPC$0.62,Spend$219.52,Sales$795.94,ACoS28%
Keywords-D,Est page 1 bid$0.34, Keyword bid$0.36,Impr5,994, Clicks48, CPC$0.48,Spend$22.85, Sales$569.97,ACoS4.00%
Keywords-E,Est page 1 bid$0.43, Keyword bid$0.43,Impr14,560,Clicks168,CPC$0.46,Spend$77.16, Sales$508.98,ACoS15%
Keywords-F,Est page 1 bid$0.37, Keyword bid$0.37,Impr18,014,Clicks77, CPC$0.51,Spend$39.25, Sales$459.98,ACoS8.50%
Keywords-G,Est page 1 bid$0.37, Keyword bid$0.38,Impr35,737,Clicks179,CPC$0.69,Spend$123.49,Sales$417.97,ACoS30%
Keywords-H,Est page 1 bid$0.39, Keyword bid$0.39,Impr23,024,Clicks131,CPC$0.49,Spend$64.61, Sales$288.17,ACoS22%
Keywords-I,Est page 1 bid$0.24, Keyword bid$0.26,Impr23,158,Clicks65, CPC$0.54,Spend$35.00, Sales$189.99,ACoS18%
Keywords-J,Est page 1 bid$0.47, Keyword bid$0.47,Impr11,568,Clicks59, CPC$0.49,Spend$28.81, Sales$189.99,ACoS15%
Keywords-K,Est page 1 bid$0.40, Keyword bid$0.41,Impr13,305,Clicks90, CPC$0.39,Spend$34.84, Sales$57.99, ACoS60%
Keywords-L,Est page 1 bid$0.40, Keyword bid$0.42,Impr2,518, Clicks16, CPC$0.28,Spend$4.48, Sales$0.00, ACoSNo sales
Keywords-M,Est page 1 bid$0.35, Keyword bid$0.35,Impr992, Clicks6, CPC$0.54,Spend$3.26, Sales$0.00, ACoSNo sales
Keywords-N,Est page 1 bid$0.34, Keyword bid$0.43,Impr895, Clicks2, CPC$0.71,Spend$1.43, Sales$0.00, ACoSNo sales
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