所在分类:  Tiktok 所属圈子: TikTok

【TikTok官方攻略】2025黑五PEAKS分模块详细备战秘籍

发帖42次 被置顶8次 被推荐5次 质量分0星 回帖互动394次 历史交流热度6.23% 历史交流深度0%
(本文源自官方信息)黑五备战秘籍
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一、商品备战指引

  黑五期间商家可以重点增加两类商品的供给和营销,一是站内外长青款长周期爆品,比如品牌性强、硬通货性质、及内容可营销性强的商品;二是随着换季开始增长的黑五趋势品,包括品牌主推新品、趋势节庆品、TikTok Shop专供囤货/组套商品,此类商品随着季节变化、用户心智强化、和平台助推,将会在黑五期间实现爆发式增长。  
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  平台将会从筹备期开始进行新品激励赛、爆品孵化赛,扩大激励范围、提高激励力度,与商家共同制定黑五备战期的商品孵化孵爆目标。
 
二、商家内容备战指引

  提前两月进行选品测品,结合爆品、趋势品测出最适合批量生产的优质内容,并储备爆款脚本和视频素材。提前一月开始逐步铺开素材投稿节奏,报名大场直播间,并申请针对爆款内容的商家券及投放预算。
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 三、营销投放备战指引
(一)营销活动备战节奏:
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(二)广告投放备战节奏:
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1、筹备期(9-10月):重在上新
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 2、预热期(11月上旬-中旬):不同商家有侧重
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 3、爆发期(11月中旬-12月初):做爆发,全力冲刺
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四、达人内容备战指引

  平台将提前两月开启平台达人撮合和样品分发活动,提前一个月引导商家为爆品储备并制作爆款脚本;商家可以尽早开展面向达人的投稿任务并筹备大场直播,并申请针对爆款内容的商家券及投广预算。
https://assert.wearesellers.com/questions/20250926/9fcf13681d6a9e1ac6ec585f4ee4b5d2.png
五、用户体验备战指引
 
https://assert.wearesellers.com/questions/20250926/2e2a4a520b48a25b1de0d6fb5c486037.png
 
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六、新市场备战指引
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七、优秀商家黑五备战分享
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现在就行动起来:

  一起出海,乘风破浪!!!

  生意是做出来的,不是等出来的。如果你有具体品类选择或内容操作方面的问题,也欢迎在评论区留言交流;我们公司坐落深圳南山,也欢迎来我公司喝茶交流。
 
 
【免责声明:本材料所转载内容仅为一般性信息,旨在提供对TikTok Shop平台政策、运营策略、项目机制、历史数据及相关建议的初步了解。该等信息仅供参考之用,不构成TikTok Shop或其关联公司对任何自然人或法人作出的法律、商业、财务或其他方面的承诺、陈述、保证或要约。本材料中所提及的任何功能、项目、政策安排、激励机制、业务模型或实施路径,可能处于规划、试点或优化阶段,其最终适用范围、具体条款及执行方式应以TikTok Shop正式公布的规则或合同文本为准。平台保留随时调整、变更或终止相关内容的权利,恕不另行通知。本材料所包含的任何数据、预测或分析结果,可能基于历史信息、特定假设或试点经验,不应被理解为对未来结果的承诺或保证。TikTok Shop不对该等信息的完整性、准确性或适时性承担任何明示或默示的责任。在任何情况下,TikTok Shop及其关联公司均不对因依赖本材料中的任何信息或建议而可能产生的直接或间接损失承担责任。】 https://wearesellers.oss-cn-shenzhen.aliyuncs.com/ad/question-category-info-81.png
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