所在分类:  Amazon 所属圈子: Amazon Amazon PPC

关于广告里面的否定关键词

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朋友们,广告里面如果把关键词否定了,在否定关键词里面选择存档,是什么意思?
A:这个关键词不否定了,广告有可能会重新跑出这些词。
B:这个否定词被永久的关闭了,不能再操作(像存档campaign那样)
 
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这是Amazon广告团队发我的, 也不是特别理解, 希望能够帮助你。 

I understand you are facing an issue related to the term: Archive used for in case of negative keywords section and how to use the same keywords if archived once again for the ads.

Please know that the term: Archive means that the particular negative keyword cannot be enabled or paused for the same ad group. If you wish to use the keyword once again, you need to create a different campaign and then add the negative keyword to the ad group.

Negative keywords can be used with phrase and exact match types. You cannot change the match type of existing negative keyword. You can have up to 10 search terms in a negative exact match type, and up to 4 search terms in a negative phrase match type. There is an 80 character limit for both negative phrase and negative exact match types.
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