所在分类:  Amazon 所属圈子: Amazon Amazon各类申诉

产品破损damaged,后台库存被预留,显示缺货。POA该怎么写才能通过?we have identified product damaged issues based on the following customer comments:

发帖8次 被置顶3次 被推荐0次 质量分0星 回帖互动68次 历史交流热度38.46% 历史交流深度0%
原邮件内容:
Hello from Fulfillment by Amazon,
This is to inform you that we have moved your inventory to reserved status for the ASIN : xxxxxxx; as we have identified product damaged  issues based on the following customer comments:
Box damaged
Box was lot crushed in corner
Large box broken.
Boxes are crushed and damaged

The inventory will remain in reserved status until this issue is resolved.
As this a repeated occurrence that the ASIN has had a customer feedback issue, please create and submit a plan of action documenting the following information:
For each type of customer reported damage issue
1) Describe the reported damage issue
2) Identify the root cause for that damage issue
3) Explain how you plan to improve your packaging to address that root cause
4) A confirmation whether the units in your inventory are free from the above-mentioned defect, and A confirmation that your inventory stored in our fulfillment centers has the same updates as stated in your POA.

To send us your POA and confirmation of inventory, please reply to this case within Seller Central. If we approve your plan of action, we will move inventory to Sellable immediately.
This case will remain open for 48 hours while we await your response.
我们的情况:
1.这个ASIN销售了两三年了,评分4.7左右,产品没有什么大问题,平时偶尔有破损,退货率1.2%左右。
2.买家绩效那里没有标红,也没有任何投诉,找人查了下,让重点关注其中一个订单,那订单没有任何差评,也没有联系过我。我联系了那个订单的客户,客户回复说:I don't want a refund or replacement. Just let USPS know to deliver to the correct address!!! They delivered it to the wrong house. It rained on the product for 3 days. happy with your product, not with the delivery people.并且附带了几张破损和淋雨的图片。

对这封邮件的疑惑?
第一:我对邮件要求我们做的进行了解读,1) Describe the reported damage issue我认为意思是:让我一个个描述上面customer comments 里面提到问题,是吗?;
第二:2) Identify the root cause for that damage issue这个意思是让我证实并说明damage这个问题的根本原因吗?目前最模糊最费解的原因是第4点,
第三:4) A confirmation whether the units in your inventory are free from the above-mentioned defect, and A confirmation that your inventory stored in our fulfillment centers has the same updates as stated in your POA.亚马逊要我们确认在FBA仓库里的货物没有这些问题,并且确认在途的的货跟我POA计划的一样已经改善了这个问题了?这个问题刚刚才发现,库存和在途改善想改善基本不可能啊。

有大佬遇到过类似的问题吗,我该怎么写这个POA,有通过的大佬能告诉下怎么做吗?最好给我个模板,万分感谢!!
已邀请:

aaaamo - 埋头做事

赞同来自: 葫芦没有籽 Jasz02

你描述的情况就是之前遇到过的,马逊认为你产品包装导致运输破损率较高,于是将库存转为Reserved,要求你提交POA,确认你了解问题并已做出改进,才会重新放回售卖。
其实你自己对于邮件的解读已经很到位了,我这边给你按我的理解反馈一下。
1. Describe the reported damage issue
就是你需要逐条复述客户的评论内容,确认客户反馈的问题点是什么,比如:
  • Box damaged = 外箱破损
  • Large box broken = 包装箱体严重损坏
  • Boxes are crushed and damaged = 被压扁、严重破损

不要去猜测问题可能是什么而是把这些问题整理为清单即可
2. Identify the root cause for that damage issue
要求你针对这些评论分别分析造成这些问题的可能原因,常见就像:
  • 包装箱强度不够
  • 外箱尺寸与产品不匹配导致内晃
  • 内部填充不足
  • 亚马逊物流暴力装卸

你不用去证实所有破损来源,但是要给出合理解释(就是要合情合理,但不要指责FBA暴力卸货哈哈哈)
3. Explain how you plan to improve your packaging to address that root cause
要写具体的“预防措施”:你如何改进包装来减少这类破损,包括但不限于我列出的这些诶:
  • 更换为更厚纸板
  • 增加内衬、泡沫或气柱袋
  • 封箱胶带改用更厚规格,增加封箱条数
  • 明确外箱印刷“易碎,请轻拿轻放”等警示标识

4. 确认当前库存是否已经没有这些问题,并确认未来发货都按照上述改进执行
不用疑惑,但是你要在POA中声明:
  • 我们的库存没有出现上述问题(或我们正在移除问题库存)
  • 所有未来发送至FBA的产品都会执行上述改进方案(哪怕你现在没时间改包装,也要这样写)

这是POA的承诺环节,不一定要马上处理完,但必须有计划并承诺已经在执行。
 
POA模板如下,你可以根据你的需求改动:
Subject: POA for ASIN(XXXXXXXX) - Product Damage Concerns
Dear Amazon Performance Team,
Thank you for bringing this matter to our attention. We appreciate the opportunity to provide a Plan of Action (POA) regarding the recent damage reports for ASIN: (XXXXXXXX) that resulted in inventory being placed into reserved status.
1. Describe the Reported Damage Issues
Based on customer feedback, the reported issues include:
  • Outer packaging boxes were damaged upon delivery.
  • Boxes were crushed or broken in the corners.
  • Some packages arrived with broken boxes.
  • In one specific case, a customer mentioned the package was left at the wrong address and exposed to rain for three days, resulting in damage to the packaging.

2. Root Cause Analysis
After reviewing the reported issues, we believe the main causes may include:
  • Outer packaging strength not being sufficient for heavy or long-distance shipping.
  • Lack of adequate internal cushioning may have caused the products to move inside the boxes during transit.
  • Delivery errors by third-party logistics (e.g. misdelivery and exposure to external elements like rain).
  • Repeated stacking during transportation or storage may have crushed some boxes.

3. Corrective and Preventive Measures
To address and prevent these issues, we have taken the following steps:
  • Upgraded Packaging Materials: We have switched to thicker and more durable outer cartons (from E-flute to B-flute) to better withstand handling and stacking.
  • Enhanced Internal Protection: We are now adding additional foam inserts and air column bags to minimize movement and reduce shock impact during shipping.
  • Improved Sealing: Reinforced sealing with industrial-grade adhesive tape and double-taping vulnerable edges and seams.
  • Packaging Quality Checks: Implemented additional QC checkpoints at packing stage to ensure boxes meet strength and stability standards.
  • Labeling and Handling Instructions: Updated outer cartons with “Fragile / Handle with Care” warnings to reduce mishandling risks during transit.

4. Inventory Status and Compliance Confirmation
  • We have thoroughly reviewed our current FBA inventory and confirm that all units are free from the previously reported damage.
  • We are also in the process of inspecting any potentially affected units and will proactively create a removal order for any that show signs of damage.
  • We confirm that all future shipments to Amazon fulfillment centers will follow the updated packaging standards mentioned above.

We respectfully request that our inventory be reviewed and, if acceptable, restored to sellable status.
Thank you for your time and attention to this matter. We are fully committed to maintaining the highest standards of packaging and customer satisfaction on Amazon.
Sincerely,
[你的公司名称]
[联系方式]
[你的卖家ID或店铺名称]
 
最后就是看到你的邮件里提到“这个问题是Repeated occurrence”你最好补充写一句:We understand that this is not the first occurrence, and we sincerely apologize for the inconvenience. We take this seriously and are committed to preventing recurrence.
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