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亚马逊店铺被判定操纵买家评论邮件,需要提交POA申诉,求助申诉模板

发帖11次 被置顶8次 被推荐0次 质量分0星 回帖互动16次 历史交流热度7.58% 历史交流深度0%

情况描述: 
1、一个买家购买我们店铺产品,给了1星差评。他评价内容大致是想退换货。当时我为了挽回评价,就主动留言买家,买家回复我后,,我其中不小心回复一条信息踩了红线,涉及到让买家修改评价的信息。 我回复的内容是这样 "我们可以免费为您更换全新的产品,您是否愿意更新您之前在亚马逊上留下的意见?"(详见下图) 结果这个买家以这段聊天证据,以操作评价的罪名,举报给了亚马逊,亚马逊判我店铺违规,即将封店,限我3天内POA申诉。 
2、补充:这个买家,有很大嫌疑是竞争对手恶搞,因为有段时间被对手1天平均上2-3个差评。 
 
我的求助是: 
1、请各位大神帮忙提供POA的模板,或POA的编写思路。 
2、这种情况,申诉的成功率有多少?如果申诉失败就真封店吗? 
3、如果封店,资金是否能提现?

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已邀请:
1、请各位大神帮忙提供POA的模板,或POA的编写思路。 
 
需要提交的资料:
 
1、poa(用英文写)
2、买家的review,与买家的沟通记录截图,这俩合并pdf
3、订单退款的截图
 
行动计划的思路
 
根本原因:我确实是进行了该操作,并感谢亚马逊指出错误!
买家收到的产品有缺陷,并且发表了一星review,我在没有完全学习亚马逊销售政策和行为准则的情况下,以免费更换新产品作为给买家的补偿,要求买家更改或者删除他的评论

整个过程由一名不熟悉亚马逊政策的新人负责,大家都知道,旺季已经到来,怕这个差评对链接销量有影响,主要违规
 
卖家让买家更改或移除评论,为此,我们向买家提供免费更换产品的补偿
 
然后采取的措施就要包括,
 
1、学习亚马逊销售政策和行为准则,明确哪些操作是违规的,再学习买家商品评论政策,https://sellercentral.amazon.c ... 5TURN,给员工或者自己宣传到位,牢记
2、提升产品质量,产品源头的管控,包括供应商的管理,严格把控产品质检流程,包装的不断改进措施,减少差评
3、当出现差评的时候,用亚马逊给的合规入口,买家评论里找到对应差评,点击联系买家,以提供全额礼貌性的退款
4、客户服务团队人员的培训,服务质量,标准服务的改善和提升
 
采取的措施(学习政策知识列出几点来,领导公司的重视等等),可以多写几个
1) We have wrote a paperwork file announcement and had a meeting to all our staff that review manipulation is not allowed, anyone who do review manipulation, or break this rule will be punished without hesitation. And we have established a department who will be in charge of monitoring and preventing it happen again in the future.
 
2) Have arrange 3 trusted professionals to handle my seller account to make sure every step is meet Amazon standards and training the relation people to prevent the similar issue happen again.

3)  Use “The Enhanced Brand Content (EBC)” function. Using this tool, you can describe your product features in a different way by including a unique brand story,enhanced images, and text placements. Adding EBC to my product detail pages can result in higher conversion rates, increased traffic, and increased sales and can assist the customer in understanding the product thus attract customers. 

4)警告邮件里会发相关政策链接,这里可以从里面列一些出来,表明你已经学习了

预防的措施(制定培养计划,找专业的人管理账号,学习等等,停止一切不符合亚马逊政策的行为,通过提高产品质量来提高排名等等)
 1) Aimed to provide high quality goods, client paramount, we still have faith that inexpensive high-quality products and efficient service well received by customer,and they will leave positive reviews if they are entirely happy with our items, we believe that buyers who have already purchased our items to share their authentic experience through reviews can lead to an increase in page views and ultimately sales.

2) For the continued perfection of our products detail pages information, excellent English major translators have been hired for items detail information translation to make sure every detail is correct, fully compliance with amazon ASIN creation policy and professional described on Amazon, which can be more understandable for customers and can further improve customers’ satisfaction, it could help us winning client kudos and market share.

3) We will continue to use FBA service for all of our listings on your site to make sure every parcel arrived in time; item shipping and customer service settlement is handled by amazon so can eliminate a lot of problems. And now more than 1000pcs goods on passage.

4) Ensure every order shipped on time and tracking information timely query, send email to every customer ask them whether or not satisfied with our items and service and if they are willing to leave a feedback or review for us, try our best raise persistently clients' satisfaction, trust and reliance on our products and services.

5)We have checked all feedback, products review and complaints from our customers, contact with them to resolve their question if they are unhappy with this shopping experience. We promise them that all orders enjoy open-ended after sale service the same supreme service, I think each consumer can shop with confidence.

6) Send a special person stationed in the factory to supervise the processing flow in real time, and test products quality to ensure every item meet quality standard,make our customers shopping to ease, continue to win by quality, reputation first,customer supreme service tenet in exchange for more praise reviews.

7) Every email and complaint must be answered within the setting time(less than 12h) by our English Customer Support Team, try our best to solve the problems in time and provide them with good service, thereby get the nod from our customer.
 
8)提高产品质量,只有高质量的产品和服务才能吸引更多的客户。当我们为客户提供满意的服务时,他们自然会在我们的产品下面发表好评。因此,我们应该花费时间和精力来提高产品和服务的质量,而不是与第三方合作来提高我们的销售排名。这不符合亚马逊的销售排名政策。作为亚马逊的卖家,我们不应该以任何方式违反亚马逊提高排名的政策
2、这种情况,申诉的成功率有多少?如果申诉失败就真封店吗? 
 
这个情况等于是亚马逊看你是初犯,不直接封店,预留资金,给你一次72小时的申诉机会,申诉成功率是挺高的,因为本身是绩效状况上的操纵评论警告,而且是初犯,poa写好通过率挺高,如果这次申诉失败的话,店铺会被封店,但是也能继续申诉店铺,3天内申诉等于就是亚马逊网开一面额外给的申诉机会

3、如果封店,资金是否能提现?
 
资金要申诉才能提现,封店申诉失败后满90天可以申诉资金,资金申诉要视频验证的,所以得法人可配合,发邮件给 disbursement-appeals@amazon.com,并且要准备好资料,并且准备好资料,还有准备好问题的回答,看附件
 
准备资料:身份证,营业执照原件,采购发票,法人的信用卡账单,信用卡对账单+开户证明+银行凭证(中行或者工行等,有法人名称和后台地址的)+收款账号证明文件+收款账户银行对账单可能都会涉及

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