题主写的不够清楚，不知道涉及的是哪个站点，侵的是哪方面的权。下面我就以自己申诉成功的案例为例，希望有帮助
今年四月份，德国和英国分别遭到了竞争对手的专利投诉（design right infringement).
背景：1：德国和法国遭到投诉。法国因为asin同步了德国，所以直接连坐
2：对方专利注册号比我们自己的专利号和链接的上架时间都早了一年
      3：被投诉的产品发票已过180天
      4：产品外观相似度有八九成
以下截图是亚马逊发过来的侵权内容

 
收到投诉后立马采取的措施
1：尝试与对方和解，但是由于对方开出的条件太过苛刻，所以和解不了
2：注册自己的专利号。（ps：欧洲专利真的是太狗了，不时审，只要申请，基本都能注册下来，时间为三四周左右）
3：自己的专利号注册下来以后，就可以去申诉了。后台绩效通知里面有申诉按钮，我们是一个月自家专利号下来的时候才开始申诉。总共有三个asin，第一个asin申诉了六次才成功；第二个asin申诉了三次成功；第三个asin申诉了一次就成功。其中POA改了一次，也就是第一个asin第一次申诉不成功时，改了一次poa，后面的所有申诉，poa都是一样的，没有再修改过，因为poa内容以后很详细，实在想不出修改的点了。
以下是不通过时亚马逊回复的邮件，猜测是机器回复，每次不通过时回复内容都是一样的！所以多申诉几遍，也不用担心什么浪费申诉机会。

 
3：以下是POA申诉时的主要思路。走的是不承认的申诉路线；
A：找出大概五点的不同点，以图片的形式具体展示出来。这时候需要仔细研究投诉方的专利图片和链接，找出与自家的不同。我把投诉方的主图与自家的主图放在一起，这些不同点用小图标的方式圈出来放在一起做的对比。
B: 提供自家的专利号。这里需要点明专利已经是注册成功的状态，而不是pending中；同时附上专利链接
C：提供产品的历史出单记录。因为我们的增值税发票已经超过180天，所以提供发票已经没有意义了。所以改用历史出单记录，如果链接有好评，最好也一起附上来证明产品的真实性。
最好需要附上详细的今后行动内容，我们第一次poa这一点没有写详细，后面才补上，这一part内容亚马逊还是很看着的。
最后给大家附上完整的poa参考啦！
Dear Amazon seller performance team,
Thank you for providing us with an opportunity to appeal to the removal of listing ASIN due to the complaint of design right infringement-Design No. 投诉方专利号

Regarding this case, we believe that design right infringement complaint is invalid and untrue. Through careful reading and research, we believe that we have not infringed any intellectual property right. 

1: The differences from our product to Design No 投诉方专利号（以下以衣服为例子）
(1): The shape of the neckline is different. Our item is V shape while theirs is U shape
(2): The Shoulder closure way is different. Our item is Snap closure while theirs is stitch one. 
(3): The zipper protector way is different. The zipper of our item is covered by folded edge which theirs is not any protector. 
(4): The design character is different. Our item is flower printed while theirs is animal printed
(5): The trouser length is different. The trouser length of our item is 4cm while theirs is 8cm.  
For detailed picture contrast, please download pdf and jpg以下插入具体的差异对比图。

2: We and the complainant, both of us have the design right patent
Here is our Design No：自家专利号. please confirm it here: 专利号查询链接

Here is their design No: 对方专利号. Please confirm it here: 查询链接

From the pics in these two patents, it is easy to know the differences between our 产品关键词with theirs. Although they look similar at the fist sight, there are 5 differences in the designs. That is the reason that both of us registered the patent successfully. Please see the pic below, the open way of our 产品关键词 is totally different form theirs. For detailed pictures, please download jpg插入具体的产品图

3: Followed is the order history and the pics of our product which can prove that the item is authentic and belongs to us. For detailed pictures, please download jpg 插入历史订单截图和产品细节图

How did we deal with the complaint
1. Carefully investigated whether our products are infringing, and it is clear that we have no infringement.
2: We have contacted the patent complainant according to the email address to inform them of the company wrongful complain against our product and the losses it caused to us, and request them to withdraw their complain as soon as possible but did not get any reply. 

3. Carefully checked the description of all our product to make sure that they complies with Amazon's policy guidelines, especially regarding intellectual property and design copyright.
What we will do in future to prevent design right complaint
1: Before Designing, we will carefully make a search,not only on amazon, but also other platform to check whether the product has any other patent, copyright or trademark problem. Here is the link that we could check: https://www3.wipo.int/designdb/en/ and https://www.registered-design. ... ind/. If there is intellectual property, we will get the approval from right owner or we will make our product difference from the appearance, design, function and usage to avoid intellectual property problem. 

2: During sourcing, we will choose experienced and qualified supplier who have a better know of the market about the product from the view of intellectual property, quality, package and price of the product to avoid any product problem.

3: For description, we will make it clear the difference of our products on title, five points, pics and A+ description. And we will mention our patent No on five points too

4:For intellectual property, we will apply it to our products to protect ourselves and make it known on description for customers and other sellers.

5: For employee training, we organize regular training and learning seminars about platform policies, especially intellectual property policy.
Here is some main content we learn:
 3 main types of Intellectual Property rights:
Copyrights are legal protections for original works of authorship
Trademarks are legal protections for a word, symbol, design, or combination of the same that a company uses to identify goods and services
Patents are legal protections for inventions
We cherish the opportunity to sell on Amazon very much, and ASIN is of great significance to us. We have many goods corresponding to this ASIN .The other party’s false complaints have already made our business affected, we sincerely request Amazon performance team to investigate this case carefully and restore our ASIN sales right.Thank you very much for your help and looking forward to your reply .