所在分类:  Amazon 所属圈子: Amazon Amazon A9

影响排名的关键因素?- 影响A9的关键因素?-影响转化的关键因素? 第一次分享拿出点干货!~

发帖9次 被置顶4次 被推荐1次 质量分1星 回帖互动112次 历史交流热度3.32% 历史交流深度0%

--知无不言的机制反应比较慢,一开始是邀请机制,后来想发文章需要2个威望,然后说回答有奖的比较快,我就注册答主,然后我花了一个礼拜时间集中精力每天回答两个重要问题,一个星期下来有中奖的,赞也有几十个,没有威望,然后就没有继续玩了,过了2,3个礼拜来看,发现威望一下子这么多了,多了也没啥用啊。。。 这个机制真的太慢了,得好好改改。。

--下面说正体,做跨境这么多年,第一次发文,看了一下电脑里收集的和自己做的资料成千上万,一下子不知道从哪里开始分享。
找了半天,想到那天跟知友聊天说到A9,说新消息来自亚马逊客户经理内部消息,今年的A9调整为品牌占比35%, 价格占比20%, listing 占比45%,其实这个看的我有点摸不着头脑,因为聊A9不谈转化,真的就是耍流氓了。。电商赚钱的核心就是 转化 成交,只有成交了订单平台才赚钱,当然随着亚马逊业务的开展,赚钱的业务不断增多,但是电商平台的核心还是不能丢。

--下面分享的这个内容,来自于国外热门电商博主写的文章,可能是2018年无意中看到的文章,我觉得对亚马逊排名因素,
A9,转化解释的非常清晰。虽然A9算法每年权重都在调整,但是现在来看这些内容仍然不过时,而且核心并没有变:

-Key takeaways from The Ultimate Guide to Ranking Products on Amazon:
Maximum RPC (Revenue Per Customer) is Amazon’s top goal.
The Amazon Ranking algorithm uses conversion rate, relevance and customer satisfaction to rank products.
Fill out as much of your product listing page as possible, using as many keywords as possible.
Use FBA (Fulfillment by Amazon) to automate customer satisfaction.
Find ways to encourage customer reviews, and do everything you can to keep your customers happy.
Above all: More sales = higher rankings = more sales

-What Influences the A9 Amazon Ranking Algorithm?
    Conversion Rate* – These are ranking factors that Amazon found to have a statistically relevant effect on conversion rates. Examples of conversion rate factors include customer reviews, quality of images and pricing.
    Relevancy – Remember the first step in the A9 Amazon Ranking algorithm? They gather the results, and then they decide how to list them. Relevancy factors tell A9 when to consider your product page for a given search term. Relevancy factors include your title and product description.
    Customer Satisfaction – How do you make the most money from a single customer? Make them so happy that they keep coming back. Amazon knows that the secret to max RPC lies in customer retention. It’s a lot harder to get someone to spend $100 once than $10 ten times. Customer Retention ranking factors include seller feedback and Order Defect Rate.

-Conversion Rate Ranking Factors
  1. Sales Rank
  2. Customer Reviews
  3. Answered Questions
  4. Image Size & Quality
  5. Price
  6. Parent-Child Products
  7. Time on Page & Bounce Rate
  8. Product Listing Completeness
Relevancy Ranking Factors
  9. Title
  10. Features / Bullet Points
  11. Product Description
  12. Brand & Manufacturer Part #
  13. Specifications
  14. Category & Sub-Category
  15. Search terms
  16. Source Keyword
Customer Satisfaction Ranking Factors
  17. Negative Seller Feedback
  18. Order Processing Speed
  19. In-Stock Rate
  20. Perfect Order Percentage (POP)
  21. Order Defect Rate (ODR)
  -Negative buyer feedback
  -A-to-Z Guarantee claim
  -Any kind of shipment problem
  -Credit card chargeback
  22. Exit Rate
  23. Packaging Options

--影响排名的关键因素?- 影响A9的关键因素?-影响转化的关键因素?
文章的三个部分分别解释了影响排名,A9,转化的关键因素,环环相扣,通过这些关键因素优化自己的listing,在运营中关注核心点,相信大家可以把亚马逊做的更好。关于这三个关键因素,有更多想法的欢迎大家分享交流,共同进步。。
已邀请:

青川 - 机械转行,日出500单,公众号:青川笔记,运营经验交流 w:qingchuanxiaodui

赞同来自: 三木SANMU JJJosie

举一个不是很恰当,但很形象的例子。
 
可以把亚马逊算法看成皇帝,把你和竞争对手看成妃子。
皇帝评价妃子的角度有很多,就像学生读书要读7门,最后算总成绩。
转化是其中一个因素,也是容易把控的因素,但其他因素不能拉后腿。
 
妃子每天干什么?琢磨怎么哄皇帝开心呗!
同理,你要迎合算法,把竞争对手比下去!

要回复问题请先登录注册

x 点击咨询