所在分类:  Amazon 所属圈子: Amazon Amazon品牌备案和授权

品牌备案多次被拒,白名单多次被拒,终于落地

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慢慢备案路,长话短说,接下去讲述下整个备案历程了。
1.最初开始品牌备案是拿到了品牌注册的受理回执,提供了注册时的产品图片,链接,提交注册。
得到了第一版回复:
  1. Why is this happening As a part of the enrollment process, a detailed investigation was conducted based on the (i) information available in our internal systems and (ii) information and documents provided by you. After carefully reviewing the information and documents, we have concluded that the documentation you provided was incomplete or did not satisfy the requirements to confirm brand association or ownership.

2.第二版就更换了产品图片,做了卡纸,外包装袋,提交,得到了第二版回复:
  1. We are unable to approve your application at this time due to the following reason:The product images provided in your application do not display your brand name permanently affixed to the product. Provide images that display physical products with your brand name. Computer generated images are not accepted.

3.随后的三四五六七八得到了同样于第一版本的回复。此处怀疑是机器人回复了,因为每一版本都同样。
 
4.到了这一步,只能走下一步了,白名单。当然了这一步,需要一个上传模板报错5665,这一步很简单,用品牌名上传产品,基本上就不会出错。Hello from Amazon Selling Partner Support,
We understand that your concern is regarding error 5665, let me help you with that
We understand your concern and please know that we are here to support you and address any concerns you may have
We have completed our review and concluded that your brand does not meet our criteria for approval.
In the images you have provided, we do not see sufficient proof that the branding is permanently affixed to the product or packaging, per the Brand Name Policy. In future, if you want to request another review, we require new images that show the 品牌名 is permanently affixed to the product or packaging.

 
5.大概从此刻开始,命运的齿轮开始飞转,连开了5个白名单case,询问客服得出来两种情况
  1. 您在商品和/或包装上粘贴品牌或缺少品牌标识无法充分区分您商品与不属于您品牌的其他类似商品。 此外,我们认为这些商品是通用品牌,因为其他品牌内容提供了相同的商品和/或包装图片。 该商品或其包装上显示的品牌标识或其他识别标志必须能够将该商品与不属于该品牌的类似商品区分开来。 您仍可发布您之前尝试创建的 ASIN,但品牌名称需要使用“Generic”,或已批准使用的品牌名称。
  2. 在您提供的图像中,我们没有看到足够的证据证明根据品牌名称政策,品牌永久贴在产品或包装上

 
6.询问了这里面的问题情况得出的结论:
1.产品多角度拍照
2.产品外包装字体假如说跟内包装不一致,仅提供一种
 
7.在了解这样的需求下,对产品多角度拍照,去掉了外包装跟产品内包装品牌名字体不一致的情况,同步在备案步骤中供应商合同同步了中英文模板,营业执照,法人身份证正反面。
 
终于终于,在刚刚收到了邮件(持续了两周):
Congratulations! Your Brand Registry application for 品牌名 has been approved.
 
写帖子的目的是为了让更多遇到相同备案多次被拒绝的同行可以找到方法去应对问题,共勉。

品牌被拒绝.png

 
已邀请:
所以你开了5个白名单case,就是为了确认你品牌被拒的真正原因是吗,然后到备案的地方着重整改

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