从传统的B2B 到现在B2C, 无论是当年多么火爆的Alibaba,到现在每个人口中都谈到的Amazon. 这些平台如此火爆的原因，是因为我们把产品放上去就有流量，就有客户，省去了中间自己去引流的环节。如果我们自己做官网做自营电商平台，流量哪里来？怎么给网站引流是头等大事。
 
我们最熟悉的最基础的就是做SEO，但除开一些blackhat方法，基本都是需要花一段时间才会有效果，这个时候我们不得不选择一些付费广告来做流量。付费广告我们估计首先想到的就是google关键词（google adwords）,facebook,twitter 和youtube了。就算现在很流行的红人推广模式，很多也是在facebook以及youtube上面找。今天我们来分析下做海外推广都有哪些引流方式以及具体都有哪些平台去合作。

**1， SEO---- 这个大家很熟悉，白帽和黑帽，但是现在主要以白帽为主。**
 
有Amazon推广收费1W多，要你一个产品ASIN 和一个KEYWORD 就可以一个周帮你把关键词排名做到第一页。其实短时间的一般就是黑帽手法，白帽手法至少需要1个月到3个月，才能把关键词做到第一页，根据行业不同时间长短可能也不同，但是相对于付费广告，SEO虽然缓慢但是流量会稳定。随着时间的积累，网站流量一般会呈上升趋势。
 
**2，PPC（pay per click,或者叫CPC）---- **
 
亚马逊站内PPC， google PPC 这个大家都知道，但是做关键词分析那就不是一时半会儿的功夫了。还是有很多技巧在里面。目前我们招聘的SEM专员就有很多人意向专做谷歌SEM，只要用心研究，流量比SEO要来的快很多。
 
以下是搜集到的一些PPC广告平台：

https://adwords.Google.com
Bidvertiser
Infolinks
digital landing page
http://www.adbrite.com
https://ads.pulse360.com/advertisers.html
http://www.facebook.com/ads
https://www.myads.com/login.html
LookSmart - Web Search
Advertising Network
http://www.adside.com/home.html
Search Engine Marketing - Text Link Advertising
Admanage Affiliate And Online Advertising Network
Ecommerce Shopping Cart Solutions & Hosting
http://www.kanoodle.com/about/advertise.html
http://www.search123.uk.com/about.shtml
Pay Per Click Advertising On Sites Of Your Choice.
Contextual Advertising & Behavioral Marketing
Adperium - Online Advertising

**3，PPV（pay per veiw）---**
 
也就是按照每次展示付费，很多人看到这里可能就会问，那PPV和CPM不是一样么？答案当然不一样，因为CPM是按照每千次展示付费，PPV是按照每次展示付费的，你的每一次展示都将收取费用，另外PPV是一种POP UP（弹窗）式的展示广告。以下是PPV广告公司列表：

http://www.cpxinteractive.com/advertisers
Lead Impact, LLC
CPV PPV Contextual Advertising
Propel Media | Advertisers
http://www.underdogmedia.com/adv_tour.html
http://www.cpxinteractive.com/advertisers
http://www.facebook.com/ads
Featured Content on Myspace
Contextual Advertising & Behavioral Marketing
Native Advertising & Redirect
http://www.kontera.com/

国外PPV的联盟平台很多，如果有心的人可以看到，你在国外网站下载的时候，有很多Aliexpress的弹窗广告。阿里巴巴花了很多钱做PPV。网站联盟一般都有advertiser广告主和publisher发布商/站长/博客主。如果你是博客主，你可以申请注册账号然后出售广告位，如果你是广告主不用多说就是可以买别人博客上的广告位。我们在上面可以找到很多博客主挂广告。还有个找博客红人的网站是blogdash.其实所谓的找红人博客，其实是可以在国外很多博客联盟找到这些高质量的红人博客的。只要你有心。

**4， Social Media社交媒体，国内现在叫做自媒体。**

Facebook, Twitter,linkedin, youtube, pinterest, instagram 等等。但是社交媒体的水是最深的，因为每个平台的玩法就不同，就像微信和QQ群以及微博都是不同的。但是玩好1,2个主流的就很赞了。其中我推荐FB 和Youtube. 找红人我也基本在这两个平台找。

http://www.facebook.com/ads
Featured Content on Myspace

Local online advertising made easy, Plentyoffish.com
http://brand.myyearbook.com/
hi5 - fred ●’s Profile
LinkedIn Ads: Targeted Self-Service Ads | LinkedIn Marketing Solutions
SponsoredTweets
http://revtwt.com/index.php

**5，Solo Ads--- **
 
这个算是EMAIL MARKETING 里面的一部分。就是有些solo ad平台，里面很多卖邮件列表的人。譬如，我要做亚马逊产品的推广，我会去找Shopping类别里面有Amazon平台这类客户的邮件列表的提供者，我买1000个，他会在他的订阅邮件里面，帮我推送我的广告页面，收集我的邮件订阅者。如果邮件列表是准确的，基本转化率很高的。在国内，就是我们所说的EDM 邮件营销。国内是买黑客手上的email 地址，听说曾经Ebay买家几百万的邮箱数据库泄露了。很多人去买代理群发的服务器平台，往这100万数据狂发邮件。总会有一些转化率。但在国外来说，这种方法是非合法的邮件营销。

**6，MobileAds手机广告**

手机广告商有如下：
Googleadmob、offermobi、jumptap、inmobi、buzzcity、Mobfox、Mojiva

不过这些基本都是用于APP推广。

以上提到的付费推广方式，建议每个方式选用1到2个平台，每个平台单独测试1个月，看流量如何再切换或者稳定下来。不要同时选择多种付费方式一起投放，这样会花费太多精力，最后花了钱，像无头苍蝇一样不知道如何去分析和对比，没办法优化。

更多流量获取网站：

http://www.adside.com – self serve ppc contextual inline text ads
Réseau Sélect - Accueil – banner and offline targetted at quebec
Why Buy Blog Advertising? – banners/text ads on high traffic blog network
Elephant Traffic has been acquired by Team Internet AG – ppv type ads on parked url’s – cheap clicks
CPV PPV Contextual Advertising – ppv ads
http://casalemedia.com – self serve banners
http://www.widgetbucks.com – self serve text/widget ads
Home - Exponential – media buy banner network
PAY PER CLICK, CPM AD NETWORK – self serve banners and contextual widgets
http://premiumaccess.com – premium banner ad networ
http://kontera.com – inline contextual text ads
AdRoll – self serve banners
PubMatic – ad network
Pay Per Click Advertising On Sites Of Your Choice. – contextual and banner ads
The Online Advertising Network Devoted To Gamers – banners display aimed at gaming sites only

Native Advertising & Redirect – banners/text, similar to adbrite, allow weekly buys
Search, Shop and Save - Site – text ads
Technorati – banners
Chitika | Online Advertising Network – search related contextual display ads
Matomy Media Group Merges MediaWhiz into Global Operations - Matomy Blog – banners/display, media buys
Digital Remedy – banners/display, media buys
http://clicksor.com – banners
AOL Platforms – display/benners, media buys
http://www.interclick.com – banners, high volume media buys
http://adtoll.com – banners/display/text ads, adbrite clone, cheap
Conversant – banners, display/media buys
http://google.com/adwords – you already know about this…
AOL Advertising – variety of solutions on AOL inventory
digital landing page – search and content text/contextual ads
https://marketingsolutions.yahoo.com – search/content contextual ads
Ecommerce Shopping Cart Solutions & Hosting – cheap search ads
Specific Media - A People-Based Media Solutions Company – banners/video display, media buys
http://www.canoeklix.com/accueil – text ads on the canoe.ca network
Digital Advertising | Creative Digital Marketing Ads | Undertone – premium banners/display/media buys
Advertising Network – cheap search/direct domain ads
http://advertising.microsoft.com/ad-network – microsoft banner display/media buys
http://adbrite.com – display/contextual ads
Home – video/banner ads, media buys
http://myads.com – self serve banners on myspace & a host of Fox network sites
http://facebook.com/ads – self serve ads on failbook
POF.com ™ The Leading Free Online Dating Site for Singles & Personals – self serve ads (CPM)
COLLECTIVE – media buys, banners/display
BuySellAds – self serve banners on a range of design blogs
SponsoredTweets – sponsored twitter posts
http://ad.ly/ – more twitter ads
Propel Media | Advertisers – good ppv ad network
http://platform-a.com aol banner ad/media buy network
AdReady | Sign In – display ads/self serve banners on yahoo sites
http://adsonar.com – text ads on high traffic US site
Adblade – self serve display ads, very good service
NASDAQ's Homepage for Retail Investors – banners/media buying exchange
Vivial | Local Online Marketing Solutions | Local SEO – self serve banners, media buy type thing
http://openx.org/market – banner exchange on open x ad network
http://adbuyer.com – media buying search/display exchange
http://searchfeed.com – search/contextual on parked pages. shit.
Advertising for Good – closed beta, but will be banner/display ads
Publishers Home | Yahoo Advertising – self serve banner exchange
Home – banners/text ads, cheap
http://pulse360.com – ads on good high traffic inventory
http://www.bidplacesb.com/ – self serve banners, owned by AOL
eZanga – cheaper search and contextual
AOL Corporate – retargeted ads at search traffic
http://appvert.com – farcebook apps ads, display
trianads.com – failbook app ads, display
Cross-screen Digital Advertising at Scale – banners/display/media buys
http://offerpalmedia.com – socialmedia app ads
AIM – social media advertising for media buyers
Digital Marketing Company - Adknowledge – social media ads
Digital Marketing Company - Adknowledge – cheap ads, slow approvals
http://rockyouads.com – social media display ads
http://xtendmedia.com – banner/display media buys
About – cpm banners on good inventory of sites
Advertisers - Adperium – display banners, self serve, similar to adbrite
http://z5x.net – display banners, media buys, large inventory
Mastering the Adtech Matrix – display, media buys, unknown quantity/quality
Home – display/media buys, good for Europe
HiMedia Group is now AdUX – display/media buys, mainly European traffic
ad pepper media – European banner display + Affiliate network
AD2ONE – media buys on premium UK, Irish & Aus. sites + Ebay
Pamoja Media | Digital Marketing Agency – Adify powered, banners for African traffic
Karriär, hälsa & mode – Adify powered, target Swedish women
http://www.smowtion.com – display banners, most South American inventory
Traffic Synergy | Traffic insights in big towns & highways : How to cope with traffic jam ? Best cities where traffic are managed the msot efficiently, you will find everything at trafficSynergy! – banners, South African traffic
http://www.utarget.co.uk/v6 – UK display/rich media/video, owned by Fox
http://www.unanimis.co.uk – display/video media buys, UK traffic
http://www.mirago.com/media – UK/French/German contextual/search ads
Homepage - Harrenmedia Blog – Media buys, South American/Hispanic traffic
Filiado.com is for sale – Media buys for Brazilian inventory
Home - ExoClick – Text/display on various inventory. Similar model to adbrite
http://www.directaclick.com – Owned by Fox, media buys, US Hispanic traffic
Aim4Media - Leads the Way – Display media buys, European traffic
Adverline, Publicité en ligne – Media buys, good quality French/Euro inventory
accelerator-media.com – UK banners/media buys
Specific Media - A People-Based Media Solutions Company – Media buys/display on UK/Euro premium inventory
globalinteractive.com - 最佳的globalinteractive 来源和相关信息。 – Smaller scale banner/pop media buys
Managed Digital Advertising | Banner Ads and Display Ads | Adtegrity – Media buys/display, high volume
http://revtwt.com – advertising on twitter
ZEDO | Leading Global Ad Platform – display/media buys
http://adjuggler.com – display/media buys
http://www.trafficmarketplace.com – display/email ads, media buys
http://www.neoedge.com – static/video in game adverts
http://www.realtechnetwork.com – Variety of formats, self serve platform
Advertising for Good – media buys, nice interface/inventory
Home – media buys, good range of new formats
YuMe – in-video ads, media buys
Home - Vibrant Media – inline contextual/rich ads, media buys
http://www.intergi.com – banners and static/video in-game adverts
http://www.glammedia.com – media buys, display, very good inventory for female
http://www.megaclick.com – banners on 2 high traffic file share sites
http://www.interclick.com – media buys, display, high volume
Bannerconnect - Programmatic Marketing Solutions – media buys/banners, good european reach
http://www.snap.com/advertisers – text/inline type ads
Home | BrightRoll – media buys, banners/video
Pay Per View PPV Cost Per View CPV Contextual Online Advertising Network – cpv, self serve popups
http://adonnetwork.com – banners, contextual, search – self serve (pop under)
http://admob.com – mobile ads, now owned by google
Lead Impact, LLC – formerly zango – pops/CPV ads
http://www.mobclix.com – mobile ad exchange
Flippa #1 for Buying and Selling Websites, Domains, and Apps…ertising-space – small direct banner buys
http://inlinks.com – inline contextual ads, like Kontera
Contextual Advertising & Behavioral Marketing – ppv popups – self serve
AdMedia Online Ad Network – self serve inline contextual text ads like kontera, also display ads
IndustryBrains – now called adHere – text ads on mainly tech sites
http://www.mochimedia.com – self serve in-game ads, 300×250 only
Online Ad Network: Global Web and Mobile Ads – self serve display/banners, good volume inventory
LookSmart - Web Search – self serve search/contextual text ads
Search Engine Marketing - Text Link Advertising – self serve contextual/inline text ads and good SEO services
Intermarkets Home - Intermarkets, Inc. – display/banners – media buys
Influencer Marketing & Custom Content Platform | IZEA – self serve sponsored tweets/blog posts
http://holanetworks.net – media buys targeting hispanic demo only in USA
AdOptim – in-video, text and banner ads
Registered & Protected by MarkMonitor – self serve text ads
Real-Time Digital Advertising That Works – Retargeting
Advertise.com | Online Advertising Network | Ad Network – self serve text, search and display ads
Innovative Advertising & Monetization Ad Units & Solutions | Affinity – search, parked pages, text ads – good 2nd tier inventory
Advertise with Us :: CBS Interactive – media buys on very high traffic CBS sites
http://aditall.com – produce and run video ad campaigns
http://fetchback.com – Retarget the ones who didn’t sign up first time
Branding Driven by Results – media buys on high traffic inventory (25k pre-pay)
reddit.com: advertise – self serve direct ads on reddit.com
About | Digg.com – sponsored ads on digg.com
JuicyAds: The Sexy Advertising Network: Home – Display on adult inventory, flat rate buys per week/month
Search Engine Marketing - Text Link Advertising – Banners, inline, contextual, plenty of cheap inventory
http://adfunky.com/ – Display/rich media, some high traffic inventory
ReTargeter | Retargeting Ads | Remarketing | Display Advertising – Retarget the ones who didn’t sign up first time
Média - TC Transcontinental – Display, media buys, some good blog inventory
Admanage Affiliate And Online Advertising Network – Contextual, inline & display, pops, parking
myThings – Retarget the ones who didn’t sign up first time
AdXpansion – Display/banners on adult inventory
Advertising and Publishing: Home – Web & mobile display/banners on adult inventory
http://www.xa.net/ – Display/retargeting/facebook ad exchange
http://www.blacklabelads.com/ – Text & banners on adult inventory
http://www.advertisespace.com – Direct display buys on small-ish inventory
http://www.adborsa.com/ – Display ads for largely Turkish demo