社区 发现 Amazon 我在提交品牌注册申请时多输入了一个字母，...
我在提交品牌注册申请时多输入了一个字母，当时没注意，现在品牌申请下来了，我该怎么办？
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AI 摘要
正在处理品牌名错注册、想了解更改与重新注册及维权风险的亚马逊卖家。
本文聚焦品牌名错注册导致的不可逆性问题以及可选的变更路径与风险评估。
1.
变更规则：
不允许直接在现有 ASIN 上修改品牌名，必须创建新 ASIN 来实现品牌更新。2.
路径选择：
要实现新品牌，需要新建 ASIN 或在 Brand Registry 重新注册 abcd 作为新品牌。3.
注册入口：
如 abcd 尚未进入 Brand Registry，请通过 Brand Registry 首页的 Enroll a new brand 链接完成注册。4.
风险与成本：
重新命名或变更包装差异会提升退货风险，可能影响卖家指标。5.
后续维权影响：
继续使用 abcde 可能影响后续商标维权与品牌保护，需评估合规性与品牌一致性。
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AI 摘要
事情是这样的，我在提交品牌注册申请的时候，不小心多输入了一个字母（打个比方就是：我希望注册的品牌是abcd,但因为多输入了一个字母，注册下来的是abcde）
我自己也尝试过开CASE联系品牌注册团队，我是这样问的（原品牌名称已替换为abcd与abcde）：
Dear Brand Registry Support Team,
I enrolled a new brand which was called abcd, but I got a wrong registered brand name called abcde.
I don't know what was happened, but I really want to change the brand from abcde to abcd.
Sincerely hope you can offer some help to me. Thank you!
亚马逊是这样回答的：
Hello from Amazon Brand Registry Support,
I understand that you would like to update your ASIN Brand abcde to abcd.
If you choose to re-brand a product you must create a new ASIN rather than update an existing ASIN. This is true even if the product does not change materially after the brand update.
Rebranding or packaging difference on products are a root cause of customer order returns and can potentially hurt your metrics. Due to this, Amazon does not allow the brand name to be changed for an ASIN.
For more information on the Amazon Brand Name Policy, refer to the following help page:
https://sellercentral.amazon.c ... RZ%3F
If the intended brand is not part of Amazon Brand Registry, we recommend complete registration via "Enroll a new brand" link on the Brand Registry platform's landing page:
https://brandregistry.amazon.com/
Best regards,
于是我尝试使用 abcd 重新注册一下我的品牌
但却出现如下图的提示：
使用abcde注册会出现如下提示
所以我想向论坛中有经验的卖家请教一下，我需要怎样做才能把现在的abcde改为abcd？如果无法更改，那我怎样才可以重新注册一个名为abcd的品牌。如果无法使用abcd注册一个新的品牌，那我用现在的abcde会不会对后续的维权造成困难？
我自己也尝试过开CASE联系品牌注册团队，我是这样问的（原品牌名称已替换为abcd与abcde）：
Dear Brand Registry Support Team,
I enrolled a new brand which was called abcd, but I got a wrong registered brand name called abcde.
I don't know what was happened, but I really want to change the brand from abcde to abcd.
Sincerely hope you can offer some help to me. Thank you!
亚马逊是这样回答的：
Hello from Amazon Brand Registry Support,
I understand that you would like to update your ASIN Brand abcde to abcd.
If you choose to re-brand a product you must create a new ASIN rather than update an existing ASIN. This is true even if the product does not change materially after the brand update.
Rebranding or packaging difference on products are a root cause of customer order returns and can potentially hurt your metrics. Due to this, Amazon does not allow the brand name to be changed for an ASIN.
For more information on the Amazon Brand Name Policy, refer to the following help page:
https://sellercentral.amazon.c ... RZ%3F
If the intended brand is not part of Amazon Brand Registry, we recommend complete registration via "Enroll a new brand" link on the Brand Registry platform's landing page:
https://brandregistry.amazon.com/
Best regards,
于是我尝试使用 abcd 重新注册一下我的品牌
但却出现如下图的提示：
使用abcde注册会出现如下提示
所以我想向论坛中有经验的卖家请教一下，我需要怎样做才能把现在的abcde改为abcd？如果无法更改，那我怎样才可以重新注册一个名为abcd的品牌。如果无法使用abcd注册一个新的品牌，那我用现在的abcde会不会对后续的维权造成困难？
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