社区 发现 Amazon 美国站品牌备案频繁被拒，备案的逻辑是什么...
美国站品牌备案频繁被拒，备案的逻辑是什么？
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背景：亚马逊新注册的卖家账号，品牌是在24年12月份申请的，目前是审查状态，TM标状态
4月份备案，频繁被拒，所有的拒绝原因都是同一个回复：We are unable to approve your Brand Registry application for XXXXXX because: The documents provided are not acceptable for Brand Registry. The images should not be computer generated and must be of the physical product you intend to sell on Amazon. We ask that you submit at least one image of your product or product packaging as part of the application. The submitted pictures will be used solely for the purpose of reviewing your application, and customers will not have access to them. You can use your phone’s camera to capture clear pictures of your product or its packaging. Note that Amazon does not consider a mock-up or digitally altered image of the product or product packaging (e.g., the brand name or logo photo-shopped on the product or packaging) as valid proof of intellectual property ownership. Therefore, any product image provided during Brand Registry enrollment must be an unaltered, genuine image of the product or its packaging. If an application is submitted with a mock-up or digitally altered image, the brand may be subjected to additional scrutiny during enrollment, and in some cases removal from the program. Before uploading your image, ensure that it is not blurry and clearly displays your brand’s name. The brand name on the product must be easily readable and match the exact trademark name on your application.
资料准备齐全，
1.包装盒是印刷的LOGO
2.有生产商合同，有增值税发票（合同中的公司信息，地址，采购项目，金额，数量，全部都与发票对应）
3.多次多角度拍摄和包装盒和产品的图片，上传的都是手机图片原图
一直被拒，还有什么可排查的地方？
是否是政策歧视？
4月份备案，频繁被拒，所有的拒绝原因都是同一个回复：We are unable to approve your Brand Registry application for XXXXXX because: The documents provided are not acceptable for Brand Registry. The images should not be computer generated and must be of the physical product you intend to sell on Amazon. We ask that you submit at least one image of your product or product packaging as part of the application. The submitted pictures will be used solely for the purpose of reviewing your application, and customers will not have access to them. You can use your phone’s camera to capture clear pictures of your product or its packaging. Note that Amazon does not consider a mock-up or digitally altered image of the product or product packaging (e.g., the brand name or logo photo-shopped on the product or packaging) as valid proof of intellectual property ownership. Therefore, any product image provided during Brand Registry enrollment must be an unaltered, genuine image of the product or its packaging. If an application is submitted with a mock-up or digitally altered image, the brand may be subjected to additional scrutiny during enrollment, and in some cases removal from the program. Before uploading your image, ensure that it is not blurry and clearly displays your brand’s name. The brand name on the product must be easily readable and match the exact trademark name on your application.
资料准备齐全，
1.包装盒是印刷的LOGO
2.有生产商合同，有增值税发票（合同中的公司信息，地址，采购项目，金额，数量，全部都与发票对应）
3.多次多角度拍摄和包装盒和产品的图片，上传的都是手机图片原图
一直被拒，还有什么可排查的地方？
是否是政策歧视？
倒计时：
2 个回复
Epeen
赞同来自:
这里提示了就是怀疑你的产品图片LOGO是P的或者是LOGO直接贴上去的，这两种都有可能
先自己排除
1.如果自己不是LOGO贴上去的，最好是电镀的那种会好点，那种最容易过，不要用那种看起来像贴的，用那种电镀，直接电镀进去的，通过的概率大
2.如果要通过手机上传，务必通过电脑端找到对应的手机的源文件，进行复制上传，这样图片高清可见。可以买内存读取卡，吧手机的照片读取到U盘，上传
3.拍摄的照片越高清越好，必要时多上传几张LOGO的细节图，让他们认为你的LOGO不是P的，也不是贴的